When typing “Green Marketing” into Google, I was looking for companies, blogs, news articles, websites, etc. about which marketing companies claim to be green. All I found were marketing companies calling themselves “Green Marketing”, not because of their own sustainability or the reduction of their office’s carbon footprint. When they say “Green Marketing” all they are suggesting is that they market green products and or companies. That’s great and everything, but what is your office doing to be green?
When it comes to Social Media Marketing, if you ask me, it’s the green way to go. I worked for a traditional PR/Marketing company for a short period of time and right off the bat, I think about all the promotional products we had made for our clients — chapsticks, magnets, visors, water bottles, notepads, golf balls, etc. All materials that will be thrown into a landfill at one point or another, hopefully to be remembered by that dry lipped golfer that reached for your Brand X chapstick. Thrown away. That is exactly where the majority of traditional marketing companies’ efforts unfortunately go. You pay x amount of dollars for a magazine ad, it’s thrown away, you pay x amount of dollars for a radio ad, gone in 30 seconds, you pay x amount of dollars for a billboard, taken down, replaced and thrown away.
Man, that’s a lot of garbage. Social Media Companies like us here at Extanz don’t throw anything away. We don’t have to. Everything we do, from writing blogs to micro-blogging, from setting up profiles and interacting on social media sites, blog commenting as well as creating and uploading YouTube videos. All these ‘products’ sit on the internet creating your long lasting digital footprint that can be found for years down the road. How’s that for getting your money worth and saving Mother Earth?
Extanz is saving Mother Earth in several other ways. For starters, we are constantly and primarily online; we rarely use any paper or print anything out. The average American office worker prints 10,000 pages per year! Not us!! We carry our handy laptops around in meetings to show what needs to be shown digitally. Speaking of laptops, I use the new MacBook, which Mac is claiming to be the greenest laptop yet. Saves energy, is made out of recycled, non-hazardous materials, minimal packaging, I could go on and on. Yes, we use electricity to power these laptops and computers but here in Colorado we have the option to pay a little bit more to use wind power with Xcel Energy. Extanz employees also work from home, so we do not have to pollute the air with our cars. However, we are all avid bike riders and weather permitting, we travel to meetings on bikes. Not only that but our clients support online collaborations in health, create a whole new mind with innovative educational arts software, build/renovate/sell/support green homes and green home building and create community events. We love where we live.
So if you are a tree hugger, a greenie, a hippie, trendy, eco-friendly, green or just plain smart, you now know the kind of marketing that makes Mother Earth happy, keeps other green stuff in your pocket and leaves a lasting digital as opposed to carbon footprint!
Keeping it green (and real),