Last week we had the pleasure of interviewing Walker Thompson, VP of Sales & Marketing at Syndicom Inc. Syndicom is a provider of a collaborative suite of products targeted at surgeons and medical device companies to work more efficiently.
Syndicom was definitely using traditional marketing and PR but felt they were lacking ways to engage with their wider market and influential blogosphere.
Walker felt that using RSS marketing could help Syndicom engage on their own terms and be able to distribute their own messages and content. As he puts it, “I could suddenly present my message through many different networks (Facebook, Twitter etc….).” However, while Walker has been very active in the blogosphere for some time it was hard to know how to navigate through it in relation to the medical world. He struggled with how to spend time effectively using social media when he had other things to focus on and it’s moving so quickly — a social media service provider was the only way go. Enter Extanz.
To learn more about Extanz and how we can help you, click here.