What the Blog?

1 12 2008

One of the things Extanz is committed to is “growing experts”. It’s one of our core values. We take this approach to our clients and to ourselves. My story is a case in point…..

Until recently I didn’t really understand what all this blogging was about. To be perfectly honest I thought it was primarily for geeks who wanted to discuss….well I’m not really sure what I thought they were discussing…. or for journalists who were just re-formatting their previous articles into the form of a blog to keep up with the times or a new arena for people to rant about whatever they were currently annoyed with. None of the above was of any interest to me what so ever.

I never really did much work on-line in my past jobs aside from daily emails and helping to update our company’s website every now and again, but working for Extanz has opened my eyes to a whole new world…the blogosphere. And this blogosphere is pretty cool, I must say.

While doing research on influential blogs (yes, blogs can be influential!) for our clients I began stumbling upon all these nifty blogs that I found very helpful and interesting. I have now become the “annoying yet full of information” friend and daughter that emails everyone links to cool and sometimes helpful blogs. Like the gluten free blog for my Mom who has Celiac disease, or the cool Mom product review blog for my best friend who just had her first baby.

Yes, blogs are cool, but as I mentioned they can also be influential. Does your company have a blog? Are you letting your customers/clients know about who you are? Are you reaching out and making a connection? Having a company blog can bring in new business that you never thought possible. For instance, the other day I was cruising around the web and found this really cool, local, honey farm and they happened to have a blog on their website. I started reading and found myself so fascinated and loving all the information in this blog, about the history of the company, the bees, and most importantly to me, the honey and its health benefits. Before I knew it, I was buying $30 worth of honey and have been telling all my friends about it.

So… as you can see, I have found out that my previous assumption of blogs was not entirely true. Blogs are not just for the geeks, journalists, and complainers. Blogging is for everyone and by everyone. Make a connection, share information, tell a story, be influential. Come on, what are you waiting for? Everyone’s doing it…

Cheers,

Lauren

Thanks Hi I’m Chris for the cool pic