Got A Higher Purpose?

16 11 2008

I never thought I’d write as I do now, in this case,  in a blog. My work has revolved a lot around marketing and business development for hi-tech, software, internet startups and social media for  3 years now. Good things can happen. How do you feel about blogging, tweeting, writing your self and putting your status out there, or even Brightkite – ing yourself?

Yes, a huggggge shift has happened since the birth of RSS 2.0 in 2002. There are 250 million blogs out there, don’t tell me you still feel like it may be a waste of time? Your blog is the door step of your company. Welcome them, connect with your customers and industry. So how often should you blog? hmm well, how often do you like visitors? Do it often, be interesting…

I have heard countless times:

  • What is our business going to blog about? Is that worth the time?
  • Are you doing the narcissist thing?
  • Gee… what if somebody say something bad about us?

Do you ask yourself the same question when reading a good book? Probably not. Does the writer? Probably not. So what’s the difference? We’re all here to learn and feed our brains with good stuff. Are we nourished by the traditional corporate newsletter? Hmm, not really. By press releases?  Hmm, not really.  So why do you keep doing them?

We’re searching for the good stuff – Isn’t that what blogging should be about? Micro-blogging aka Twitter … is in the same boat. SO, here is the deal, your business is in an industry – You own the creation of content to customers, prospects, competitors, partners… You own the distribution, no more traditional media. But here’s the key…you need to position yourself as a thought leader and always blog about the higher purpose of your brand. The more you do it, the more your brand will be seen as a leader vs just a player.

It’s hard to do. I’ll give you that. Blogging about a higher purpose is not easy but when you open a book you expect that level of content and connection. What’s stopping your company (I would recommend external bloggers, us :)) from generating the same level of content you read in newspaper? Nothing. Your brand can create journalistic content and you can do it now.

Blogging about your brands’ higher purpose will engage and envelope customers in your brand. You will do well.

“Hey, what’s your higher purpose Yann”? I’ll speak for Extanz. We’re here to share our journey through social media. We take our clients and you through that journey and hope to share and shape forward thinking ideas, people, enterprises and action. We’re here to be extraordinary with you.

Cheers!

Yann

Thanks Laughing Squid and SteveGarfield for your cool pics.

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