Here is our latest ‘educational’ presentation on Social Media. Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement. I am also touching on what I see as the merging worlds of SEO and Public Relations (PR). I’m going to blog soon about TRUST 2.0 and Relevancy. I find it fascinating that web 2.0 and social media technologies are enabling people and organizations to build trustworthy relationships… like in a village. People tend to forget that we can discuss, debate and look each other in the eyes to create meaning.
Social Media is not even perfected but as I heard this morning, “the genie is out of the bottle, we just can’t put it back in”. Brands, businesses, people have the opportunity to embrace. Embracing is a difficult act … but if you don’t, Digital Divide 2.0 will put your competition ahead.
I hope you like it and as always look forward to your comments, questions.
Cheers
Yann
