Cooks, Crooks and Social Media Ethics

17 11 2010

Like most people, I was taught as a young child that cheating is wrong and that you don’t want to do wrong things.  In those days, cheating was clear: you didn’t look at other people’s spelling tests, you didn’t “collaborate” on individual homework and you didn’t claim someone else’s work as your own.  Most schools and universities have their own specific definitions for academic integrity and what counts as plagiarism, and crossing those lines can lead to harsh ramifications.  It’s hoped by teachers and parents alike that these lessons in honesty translate to personal and professional practices as adults. However, we also live in a hyper-shareable ecosystem, where it’s never been so easy to reproduce and distribute content from others. In a field as unregulated as the internet, problems are bound to arise. But such actions still have consequences.

Recently, Cooks Source magazine felt the blazing anger of bloggers as they crowded around in defense of Monica Gaudio, whose article about apple pie had been reproduced without her

knowledge or consent. In the storm of nasty emails and facebook messages, there were many rumor stories flying about, but two facts that surfaced remain relatively unchallenged:

1. The editor of Cooks Source didn’t believe that they had done anything wrong.

2. This was not an isolated incident of “borrowing”.

In my mind, this seems like a clear case of plagiarism.  Gaudio had not given her permission for her work to be reprinted and Cooks Source acknowledged that they knew it was her uncompensated work.  But it’s rare that cheating scandals are so black and white. If getting permission from and compensating bloggers for their articles is at one end of the spectrum and this recent incident with Cooks Source is at the far other end of the spectrum, where does one draw the line? In the context of online blogs and communities, where does cheating actually begin (or even end)?

Most of the time, it can be assumed that works that have the author’s consent and are properly attributed, are okay.  It’s also commonly accepted to link out to other sites in the body of a blog (in fact, the blogger’s code of ethics demands it). What if I find an interesting article and post a link to it on my website or facebook page because I believe that my readers would find it interesting?  Since the link would take you to the original posting which would clearly delineate it as content from that other site, that is also going to be okay.  Many bloggers also offer a specific link for you to use when you want to trackback to a certain entry. Okay, but then what about tools like paper.li which drags twitter, looking for the most disseminated articles and then shapes it into a familiar format?  Is that an abuse of information gathering or not? The more you explore, the more gray areas you uncover. There are a thousand different potential situations, but content ownership and authorial rights must be taken seriously.

This is not a new issue, but one that has gained even more importance over the last few weeks.  Most people don’t want to do something that is wrong and get angry when they find out about shortcuts that were taken by others, as can be seen by the sanctioning of Cooks Source by the blogging community.  It’s apparent that even after posting an apology and taking down their Facebook page, Cooks Source may never really move beyond this plagiarism scandal. (If you’re interested in seeing the massacre that was their Facebook page, there are a number of saved screen snapshots in Google images.) So how to avoid such difficult situations?

1. Make sure you know that your practices are on the up and up by reviewing the copyright laws.

2. If you are afraid that your content may not be safe, set up a Google Alert to help you find places where your name and keywords are popping up.

3. If you’re a blogger, review the sites suggested by O’Reilly a few years ago as examples of appropriate professional behavior online.

4. Finally, no matter who you are, writer, editor or reader, practice digital literacy and seek, evaluate and credit the original source.

So tell me, where and how do you draw the line when sharing online content?

Thanks to ilovebutter and quinnanya for use of their images.

~Laura

Advertisements




Under the Influence?? The 25 Most Influential Wine Bloggers going to Walla Walla #WBC10

23 06 2010

Around Extanz, we follow the wine blogging community with enthusiasm; both as amateur connoisseurs and with an interest in how wineries themselves are utilizing blogging and social media to build their brands. These blogs are alight with chatter about the upcoming Wine Bloggers Conference in Walla Walla, Washington this weekend and we expect wineries to be paying attention to the blogging advice and social media guidance that comes out of this weekend’s many sessions and panels. Are you going to the Wine Bloggers Conference? Think you know who the most influential bloggers in attendance are? Our results may surprise you.

In Walla Walla, experts will be discussing how to increase the quality, visibility and influence of your wine blog, whether you’re someone with strong opinions on wine quality or you’re a winery looking to increase your brand awareness and customer base. There are a couple of basics for wineries to keep in mind that we imagine (or hope) you’ll hear over and over this weekend that will make your blog worth reading, a blog that people return to week after week, and a blog that other influencers take note of.

  1. Write for your audience. This may seem simple, but have you really looked at who your target audience is and considered what they would find useful, informative & entertaining?
  2. Focus outward. Simply writing about you or your business or your product does not good content make.
  3. Network and link it up. Get your blog out there, in front of the influencers and people to whom it would be interesting. This is where the use of social media can come in very handy.

So how do the conference experts that will be giving you insider knowledge to accomplish the above must-dos rank in the social media sphere? Let’s find out …

At Extanz we study influence, so we studied how the bloggers present in Walla Walla this year rank among each other in terms of influence (measured by in-links). We removed blogs that qualified as online magazines with multiple writers (Palate Press, Wine Business, Washington State Beer and Wine, and Mutineer Magazine) from the list so as to only rank independent bloggers. We also looked at their presence on Facebook and Twitter – not to gauge influence, but to get an idea of what social media tools influencers are finding useful. As we saw in the cycling community, Twitter is the social network of choice for wine bloggers as well.

Are the big names at the conference the top influencers of the wine blog community? Here are the Top 25 bloggers (of the 180 in attendance):

Blog Facebook ‘Likes’ (fans)/Friends Twitter Followers Twitter Following
1 1WineDude 1055 friends 4,139 2,893
2 Good Grape: A Wine Blog Manifesto 521 friends 2,697 2,943
3 Through The Walla Walla Grape Vine 125 members 1,533 1,386
4 Drink Nectar 2450 fans 2,673 2,665
5 Dirty South Wine 344 fans 3,841 3,455
6 Luscious Lushes 248 fans 3,200 3,405
7 Another Wine Blog 441 fans 1,615 1,538
8 Steve Heimoff | Wine Blog 1040 fans 663 160
9 Wine Peeps: A Wine Blog 2129 fans 1,989 1,698
10 Suburban Wino 323 fans 1,387 1,356
11 Cellarmistress’ Cellar Talk ? 1,929 1,598
12 Wine Tonite! 369 fans 2,667 2,298
13 Washington Wine Report 344 fans 1,373 1,219
14 Wine Biz Radio 1203 fans 6,088 2,051
15 BrixChicks ? 968 847
16 Vinotology Wine Blog 334 friends 1,711 1,543
17 PaulG’s Blog – Unfined & Unfiltered ? 468 282
18 RJ’s Wine Blog 351 friends 2,412 1,695
19 The Passionate Foodie 1071 friends 2,108 2,180
20 The Wine Whore 3409 friends 12,051 13,086
21 Notes From The Cellar 250 fans 806 245
22 Beyond the Bottle l Oregon Washington Wine Blog ? 535 376
23 Bricks of Wine 513 friends 1,792 936
24 The Wine Case ? 2,054 1,549
25 Seattle Wine Gal 4966 friends 7,302 6,622

Here are some questions for you:

  • What do you think of the results?
  • Which wine blogger(s) would you like to have been present at Walla Walla?
  • Regardless of ranking, who are you most looking forward to meeting or learning from this weekend?

With thanks to Chris g Collison, yashima, and Rob Winton for the images.

Salud!

SEE the follow up blog: https://extanz.com/2010/07/13/sparkling-feedback-on-wbc10-blog-influence-rank-the-sequel

Katie


Like This!

Kick off or take your PR 2.0 program to the next level. Contact us here