Twitter Here, Twitter There, Twitter Everywhere!

27 03 2009

picture-11What’s the difference between Twitter and TV? These days, it’s hard to tell. If you have your television on for even an hour a day I’m sure that you have heard the word Twitter on just about every channel you surf.  There has been a huge increase of celebrity Twitter accounts lately, everything from musicians, to movie stars to newscasters.  Ellen DeGeneres started her own Twitter account this month, announced it on her show and overnight she had approximately 33,000 followers! (Check out her monologue about Twitter, it’s pretty funny.) Today she has some 397,534 followers.  For many of you, following celebrities may sound like a waste of time, but for those of you that already are fans of particular shows like Ellen or American Idol you can see the reactions of the hosts about a particular show, see pictures from back stage or in the green room of Leno and much more. It’s just like being there or maybe even better!

Twitter has also become a way to interact with your favorite television show. Bravo’s Top Chef started their own Twitter account manned by two popular cast-offs, Andrew and Spike from season four.  While Top Chef aired (the season is over now) Andrew and Spike would sit behind their computers and tweet away about the show.  They would make comments about the contestant’s food, what they were doing, their projections of the winner, or just plain heckling the contestants and even the judges from the safety of their own couch.  It was pretty entertaining.

The Academy Awards were also very interactive this year on Twitter as was the Super Bowl.  If you go to “Search” on your Twitter account (at the very bottom of your screen), you will see different “Trending Topics”. During the live broadcast of the Academy Awards and the Super Bowl these events quickly became trending topics.  People were tweeting about the fashion and their own thoughts on who would win which awards at the Oscars. For the Super Bowl, people were tweeting about not only the Super Bowl game itself but even more so about all of the commercials.

Still all this opinion sharing can get dangerous……Twitter has caused some problems for some television shows. Greg Grunberg who is an actor on the popular show, Heroes, tweeted “Tough to say goodbye to crew not knowing if any or all of us will return next year”.  This caused quite a stir for Heroes fans thinking that the show was going to be canceled. Note to self: remember who’s watching/listening!

For those of us who like a more newsworthy Twitter and to keep up to date with headlines and breaking news, you can follow The Today Show, CNN, NY Times and many more all on Twitter.  More than likely you can even follow your own local newspaper!

If you are still wondering if Twitter is something for you and you are fan of any TV show whether it be a reality show, a drama, a soap opera or a news show, chances are that show and even it’s actors/hosts are on Twitter waiting for you to interact.  Take a look and give your two cents! I wonder what would happen if they could change the show based on commentary in the Twitterverse….. now that could get interesting!

In the meantime, here is a list of celebrities you might be interested in following:

LanceArmstrong

Britney Spears

President Obama

Ashton Kutcher

Demi Moore

Shaq

Martha Stewart

Who are your favorite celebrities that you follow? Let us know!

Cheers,

Lauren (aka @Laniha82)

Thanks for the CNN picture RichieC

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The Relevancy Bell Curve… Google, Brands and Blogging

20 10 2008

“We don’t actually want you to be successful”  said Google CEO Eric Schmidt. The company’s algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. “The fundamental way to increase your rank is to increase your relevance,” he added.  

In this extract, from AdAge.com we hear more confirmation that SEO, Public Relations and Marketing are in fusion mode to become Social Media Marketing and PR 2.0… I feel quite good about this…

Here what we think here at Extanz:

The tools are ready: Brands and businesses in general can now own the distribution of their content and directly connect with their constituents and customers via social networks and RSS connectivity. This is the ultimate form of business relevancy as regular people (or businesses) are connecting via the internet to businesses they believe are trustworthy. Google is looking for trust, are you?

You own distribution: Business blogging, and blogging in general, is the mothership of relevancy. A business should (not increase) but shift resources from traditional marketing to blogging. You may also need to reshuffle who is in charge of blogging (hint)…. Comcast’s success with Twitter was started by people in customer service, not in corporate marketing. The spirit of blogging resides in creating real connections with customers. Help your customer, make them smarter, educate them. Traditional marketing minds want to push information. Blogging is about pulling your customer’s interest towards the higher purpose of your business. Together we rise.

The Digital Footprint: What the heck is that? The other day, I followed someone on twitter someone called Pixelbender (this makes me laugh as it expresses the gap between our understanding of reality and how the virtual world is reframing what’s really real) 🙂 – Back to the digital footprint… I see it on every network, from the LinkedIn super networker who has 10,000 + connections (Not me, but I’m working on it) or to Obama who has 100,000 + followers on twitter (first page result for Barack Obama) – the more connected your business is (and you are yourself), the more relevant you become in the eyes of the search engines. Your business digital footprint is like putting a series of billboards along social network highways. The earlier you get on board, the more you’ll lead in terms of being relevant in your industry.

Stay or become relevant through social media!

Stay or become relevant through social media!

The Business Social Graph: To our example last week, just put Barack Obama in Google, or check where Twitter is lined up… like on the first page – that is relevancy based on how much a person or a business is connected. Except that once again, the internet tends to create sprouts (remember the Bell Curve?) – The first cool brand on the block will be able to build higher and faster connectivity with customers and prospects because of the viral mechanism that the internet offers. How do you stay on top? By staying relevant and feeding EXCELLENT and USEFUL content to you constituencies!

– Lastly, not everyone is an early adopter… but you can build your brand journey step by step and we can help – and by the way, we know how to make you successful and relevant

Cheers

Yann





I read your twit, therefore I [and you] exist.

8 10 2008

Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano 🙂 blogging has started to take off, more questions have been raised about the particular ‘social media order’ to which all these kinds of activities, like blogging, vlogging,  twitting etc belong.

TweetDeck helps you manage your tweet stream

TweetDeck helps you manage your twitter streams

An acquaintance passed comment to us recently that ‘blogging is the mothership’. This is indeed, an interesting way of putting it. In our own practice, often we use twits to connect others to a larger blog post (cos let’s face it, 140 characters does not provide much of a summary!). In this respect, we can think that Twitter is to blogging what a headline is to a newspaper article or what a title is to an essay. The twit, as it were, acts as an attention getter, an opening statement, an entree to another conversation.

But twitting is also an indicator of passionate users, an indicator of how connected and committed they are to different topics, communities, groups and others. Yann was at a marketing dinner lately and people were making comments about twitter like “I signed up for twitter and nothing happened. Then in the space of 3-4 hours, multiple people were following me arrgghhhhh!!” But this is the beauty of Twitter. In the real world, we exchange business cards to start a business relationship. Twitter does the same by following people. Someone follows you, you follow them back. It’s built on reciprocity. There’s nothing creepy about it. Ok, well maybe something a little creepy… Or should we say creeping…..it’s about rankings, people…

For example, Yann (not that he can vote) recently started following Barack Obama (just for kicks) and he followed right back! Barack Obama has 92,000 people following him and he follows 96,000 people. You just can’t do that with a blog where it is less fluid. Now, here is the gravy, on the first page of google organic when you search for Barack Obama, the 6th ranked URL link is Twitter, above CNN and everything else. The first and second are his own sites, the 3rd is Wikipedia, the 4th is ggoogle news, 5th is his .gov official senator site and then Reuters and then Twitter.  Get it?! Twits matter in the eyes of Google! The social media sphere is increasingly more important than traditional media. Note to self. Our friend Steve Outing recently had a quick post on the same subject.  So perhaps those analogies between twits, blogs, headlines and newspapers are not doing us justice after all…..

Finally, information is coming of age – Twitter, micro-blogging, blogging, and social media is giving

total power to the reader. I read your twit, therefore I [& you] exist. Brand managers, this should matter to you. If not, your competition will reach out to your customer and their digital footprint will be larger and faster than yours. You have a chance to own the distribution of the message, if you take it.

Next up….coming to a blog (and several twits too) near you – digital footprints (or is that feetprint) and the social graph (the mighty XFN)……

Thanks Vu Bui for the cool pic!

Kirsti