A few weeks ago, we did a study trying to understand and measure the influence of those going to the Wine Blogger Conference. Mindful as we are of conversation and fully cognizant of the fact that as soon as you include some people in a list, you by definition, exclude some, we not only set up criteria for measuring influence but also asked for feedback. In the course of this study (crunching, crunching) we had to make some decisions. If you are an online journal or aggregator for example, we decided that you were not playing in the same league/space as regular, independent (and sometimes solo) bloggers. Your influence is a sum of many factors and contributors, we look at a specific angle. 2 very interesting points were made in the comments regarding this distinction in the blogging community, and after mulling on it, we thought we’d like to continue the debate.
1 – Does influence have a threshold?
Bean from Wine-Beer Washington pointed out to us that he should have been included on this list, even though we had excluded him based on the number of writers on his blog (he looked like a journal). After feedback and looking at our threshold, we now feel that Bean should have been part of the list from the start (crunching, crunching). The wine-beer blog in our method of ranking for the #wbc10 would rank 21st out of the top 25 of our list. So here’s a question for everyone in the industry: Do you think there is a consolidation of bloggers toward journals or magazines? How viable is the independent blogger model? When does a blog become a journal? Thoughts?
2- The personal blog vs. the company/organizational blog.
Relatedly, something very interesting is happening in the use of personal branding to support a corporate or business strategy (c.f. Jeremiah Oywang and Forrester). When creating this study we used the official list of the registrants provided by WBC10. Rick Bakas’ blog appears under the St Supery blog. The blog didn’t make it to our list of Top 25 since he had registered his business blog and thanks to Rick’s feedback, we considered his own personal blog (even though not registered on the official list) as part of our list. Rick also advocated his own personal blog as being more influential than the list had suggested. After re-compiling our data (crunching, crunching), we are happy to report that Rick’s personal blog ranks actually 20th of the list originally created. So, another question for everyone: how do you manage your personal brand vs the business your represent?
These kinds of conversations really allow us to reflect on the state of a blogging community – how it grows, who grows it, its lifecycle if you will. Another point made in the comments on the original post was that many wine bloggers were not discussing the actual process of making wine and the industry’s evolution in this area (or not). So a final question for the community: Can anyone recommend any wine bloggers who focus on this part of the beloved grape’s journey?
We look forward to hearing from you!