Is Twitter herding sheep back home by creating ‘real time news-outlets’?

6 11 2009

I was half listening to the Gillmore Gang show with the Silicon Valley wiz this afternoon and heard many interesting things like the eID conference. I think David Gillmore generously said that “Facebook was opening up and Twitter was closing”… smiles on many faces, smile on my face.  If you look at Twitter traffic, it’s been plateaued for months and even when you take into account external apps (Tweetdeck, Seesmic, PeopleBrowsr… or phone apps Twittie, SimplyTweet), Twitter is pretty much not visible compared with Facebook’s atomic growth as Brian Solis points out with his recent social graph post.

What happened, where are we going? How about in opposite directions? That’s the Facebook and Twitter story. Opposites attract, don’t they? Facebook has built a generally closed environment. The average Facebook user only uses Facebook and became social online because of Facebook, and their friends and communities out there. Well, Twitter went pretty much in the other direction. Why compete head to head? Let’s just go ‘open’ all out. Anyone can pull or push info from Twitter.  Twitter got $100 million in funding back on September 24th. FriendFeed was swallowed by Facebook (I still prefer FriendFeed). Both are now accumulating enough reserves for the next step: growth and domination. Google and Bing are both watching closely behind every move. Bing powers Facebook’s search (owning 10% of FB) and both search engines announced agreements to deliver Twitter results.

We’re going to see a HUGE spike in Twitter traffic when data is released by Nielsen, Comscore or Compete next month. Twitter is now bringing the sheep back home and after building the most fantastic eco-system of apps ever (after iTunes maybe). They are moving towards bringing some key features in house. Last week, for example, the Twitter lists appeared.

This week, the ‘RT’/Re-Tweet feature (= “forward” in email language) is rolling out today. The millions of Twitterers are being asked to come back home to the sound of the ‘ego bell’. We had to rely on home-made lists to figure out who to follow. Now, lists will dictate influence. Groupings and communities of influencers are congregating to become the ‘new media’. Lists clearly have the potential to become what a TechCrunch or a Mashable has become — ‘real time news-outlets’. Lists can compete with traditional news sources and yes, it’s going to shake this cool world further. The savior for the most common of us is that it’s still organic and not corporatized, well, not just yet.




One response

13 11 2009
RM - InBoundMarketingPR

Excellent post that solidifies twitter’s lists! The potential for them are just now being understood by most!

More “real-time” aggregated source of information. I wrote a blog outlining why they are important for your brand ~ Why Twitter Lists are Important to your Brand! |

Thanks for sharing this great post!


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