There is so much I need to tell you, the world has changed. Do you remember 1968 when you were trying to tell the government how wrong they were? Do you remember Watergate? Do you remember how many times you read the newspaper thinking, this is BS, I wish I could tell the journalist what my thoughts are? Do you remember when you bought that fridge that broke down 2 weeks after we bought it? How many times did you buy a product and think, who ever engineered this should be shot, now?
Do you still believe that you deserve your voice to be heard? Should governments, companies, organizations… people engage with you? Would it have made your life simpler? Would you have felt more free? More in tune with how you can live your life?
What would you do if you could connect with like minded people? Collaborate on your ideas, needs, share your lifestyle? People from India, France, Colombia probably thought the same in 1968…
Do you remember when the neighbor’s kid was so sick? No doctors could tell them how to cure their disease? There are so many people with the same allergies now…
What would you do if you could have done all of this? …
In 2009 all this is real. And more.
Dear Mum and Dad, I see in your eyes that I may have lost you. Let me try another approach… let’s play the ranking game. What are your 3 most trusted source of business news?
Me: Ok, great – I also rely on those sources. Now, if your best friend Bill tells you about a very good investment with a company going for an IPO. Would you trust him? hmm, yes sure – it depends… but now would you trust Bill (deemed reliable) or WSJ? …. aH! Now I sense some understanding. Did you just hesitate?
Me: Social Media does exactly this. Your online ‘social graph’ is becoming your WSJ, Economist…. trust is established through 3 things:
- content quality & associated beliefs => anyone can now create content that you will believe, whether you agree or not.
- distribution => you needed a truck to deliver the newspaper, you don’t anymore. Your content can travel at the speed of light around the world. I know what’s happening before it appears in the newspaper.
- discussion with peers => your community is much bigger than you think. You’re not the village fool anymore, the one who sees things others don’t. You have a village now of people just like you and it has no borders.
Parent: Have you solved all the problems of the world with your social media, my son?
Me: We’re working on it. I have friends now.
If you’re a person (personal branding), a company (brand), an organization (purpose), an idea (that works too)… your agora is here. Embrace 2.0 in 2009.
Mum, the tiramisu was really good by the way…
thx airship for his awesome Watergate lego!