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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; trust</title>
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		<title>Should We Re-Think the Lead Generation Funnel?</title>
		<link>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/</link>
		<comments>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:11:02 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[qualification]]></category>
		<category><![CDATA[sales funnel]]></category>
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		<category><![CDATA[trust]]></category>
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		<category><![CDATA[yannr]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1110</guid>
		<description><![CDATA[What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual &#8220;vote to participate into a sales process&#8221; is seen by their &#8216;friends&#8217;. Did I shock you? It may not lead to a monetary transaction but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1110&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Gluecon tries to solve the Cambrian Explosion</title>
		<link>http://extanz.com/2009/05/15/gluecon-tries-to-solve-the-cambrian-explosion/</link>
		<comments>http://extanz.com/2009/05/15/gluecon-tries-to-solve-the-cambrian-explosion/#comments</comments>
		<pubDate>Fri, 15 May 2009 15:54:48 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[cambrian]]></category>
		<category><![CDATA[context]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[glue conference]]></category>
		<category><![CDATA[gluecon]]></category>
		<category><![CDATA[ID]]></category>
		<category><![CDATA[identification]]></category>
		<category><![CDATA[in context]]></category>
		<category><![CDATA[in the cloud]]></category>
		<category><![CDATA[information cards]]></category>
		<category><![CDATA[openid]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[the cloud]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[web 3.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1014</guid>
		<description><![CDATA[Over the last 10 years, I&#8217;ve worked in several birthing and evolving tech industries. I was born in the storage industry which had no standards and moved quickly to storage virtualization and storage area networks; then I moved on to database applications which were a lot harder to integrate and ERP systems forced integration. At [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1014&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Your participation is required (no duh!)</title>
		<link>http://extanz.com/2009/01/14/your-participation-is-required/</link>
		<comments>http://extanz.com/2009/01/14/your-participation-is-required/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 19:45:34 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[chirs brogan]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dia crash]]></category>
		<category><![CDATA[empower users]]></category>
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		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[news before the news]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[village 2.0]]></category>
		<category><![CDATA[web site traffic]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=652</guid>
		<description><![CDATA[In the last few weeks, we&#8217;ve discussed the roots of and early influencers of web 2.0 and customer relations (the re-birth of Trust 2.0 , the village Not-So-Fool,  Napster, Gen y&#8230;).  More and more, Health 2.0 and Enterprise 2.0 are taking the stage&#8230;.. the 2.0 juice is everywhere, are you sick of it yet? If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=652&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>What&#8217;s the old Napster got to do with the new PR?</title>
		<link>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/</link>
		<comments>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:32:00 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyrights]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x y]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[information made powerful]]></category>
		<category><![CDATA[kazaa]]></category>
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		<category><![CDATA[napster]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participations]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[relations]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[shunryu sukuki]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=586</guid>
		<description><![CDATA[As 2009 dawns here at Extanz we have been reflecting on  some of the simultaneously insightful and frustrating conversations we have had with folks recently around the notion of PR 2.0 and what counts as &#8220;success&#8221; in such a field. Now, we know we say we do PR 2.0 and the term sits heavily with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=586&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/302e890a9bf20f5d2e4ce8182c319208?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Kirsten Broadfoot</media:title>
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		<item>
		<title>The genie is out of the bottle, we just can&#8217;t put it back in.</title>
		<link>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/</link>
		<comments>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:31:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[genie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=539</guid>
		<description><![CDATA[Here is our latest &#8216;educational&#8217; presentation on Social Media.  Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement.  I am also touching on what I see as the merging worlds of  SEO and Public Relations (PR).  I&#8217;m going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=539&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
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		<item>
		<title>Beware the list&#8230;</title>
		<link>http://extanz.com/2008/10/07/beware-the-list/</link>
		<comments>http://extanz.com/2008/10/07/beware-the-list/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 02:41:33 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[critical literacy]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[RSS feed]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=393</guid>
		<description><![CDATA[&#8220;Don&#8217;t judge a book by its cover&#8221; the saying goes&#8230;.. In the last few weeks, we have seen list after list of &#8216;top 50 social media sites&#8217;, &#8216;top 50 blogs&#8217;, &#8216;top 50 communities&#8217;, &#8216;top 50 new cool toys you need to play with and waste your time on&#8217;&#8230;&#8230; the list goes on and on&#8230;.we read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=393&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/07/beware-the-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>The medium is the message, (stupid).</title>
		<link>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/</link>
		<comments>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 13:43:47 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[Marshall McLuhan]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[prosumer]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social change]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=330</guid>
		<description><![CDATA[Ah, yes, who remembers Marshall McLuhan and his famous statement in Understanding Media (1964)? In claiming that &#8220;the medium is the message&#8221; McLuhan expresses the sentiment that there is a symbiotic relationship by which the medium influences how the message is perceived, creating subtle change over time&#8230;. a medium affects the society in which it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=330&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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