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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; social media</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; social media</title>
		<link>http://extanz.com</link>
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		<title>Big Social Data: The Next Frontier?</title>
		<link>http://extanz.com/2012/04/06/big-social-data-the-next-frontier/</link>
		<comments>http://extanz.com/2012/04/06/big-social-data-the-next-frontier/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 14:52:28 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Big data]]></category>
		<category><![CDATA[big data]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=2073</guid>
		<description><![CDATA[Closing a chapter, opening a new one. The social media revolution has been an amazing ride. Social media made it suddenly possible for brands &#38; movements foster engagement and connect with their communities like they had never done before. It won&#8217;t go away and the world is certainly a better place for it. People and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=2073&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Real“ism” at 2011 South By Southwest Interactive  #SXSWi #SXSW</title>
		<link>http://extanz.com/2011/03/17/real%e2%80%9cism%e2%80%9d-at-south-by-southwest-interactive-sxswi-sxsw/</link>
		<comments>http://extanz.com/2011/03/17/real%e2%80%9cism%e2%80%9d-at-south-by-southwest-interactive-sxswi-sxsw/#comments</comments>
		<pubDate>Thu, 17 Mar 2011 05:29:27 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA["austin]]></category>
		<category><![CDATA["open government"]]></category>
		<category><![CDATA["south by southwest"]]></category>
		<category><![CDATA[2011]]></category>
		<category><![CDATA[application]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[healthcare]]></category>
		<category><![CDATA[interactive]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sxsw]]></category>
		<category><![CDATA[sxswi]]></category>
		<category><![CDATA[technology]]></category>
		<category><![CDATA[tx"]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1855</guid>
		<description><![CDATA[Did you need to go to SXSW to find out what’s been happening in the last 12 months? Did you need to attend Clay Shirky’s keynote or hear about the gamification aka. Game layer of social media? &#8211;  Just think for a minute about how you feel about Twitter, Facebook, Foursquare, Quora&#8230;etc these days. Overloaded? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1855&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2011/03/17/real%e2%80%9cism%e2%80%9d-at-south-by-southwest-interactive-sxswi-sxsw/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">Seating near power outlets - SXSW during keynote</media:title>
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			<media:title type="html">photo by jurvetson on flickr</media:title>
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			<media:title type="html">BJ Fogg 3x3</media:title>
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			<media:title type="html">#140conf party - Melissa Pierce &#38; Jeff Pulver (right)</media:title>
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			<media:title type="html">Nikon Vimeo Party at teh Sealhom Power Plant, SXSWi 2011, Austin, TX</media:title>
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			<media:title type="html">@YannR</media:title>
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		<title>Klout vs. the Blogosphere: What does it mean to be influential?</title>
		<link>http://extanz.com/2010/12/16/klout-vs-the-blogosphere-what-does-it-mean-to-be-influential/</link>
		<comments>http://extanz.com/2010/12/16/klout-vs-the-blogosphere-what-does-it-mean-to-be-influential/#comments</comments>
		<pubDate>Thu, 16 Dec 2010 22:24:05 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Influence]]></category>
		<category><![CDATA["influential bloggers"]]></category>
		<category><![CDATA["top travel bloggers"]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[influential blogosphere]]></category>
		<category><![CDATA[klout]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[social influence]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[travel blog]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1733</guid>
		<description><![CDATA[For a long time now, we’ve had a pretty good idea of who was influential (generally based on the strength of their blog) and such influential bloggers also tended to be influential in other online spheres, including social media sites. We’re starting to see a divergence now, however, between influencers in the blogosphere and in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1733&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/12/16/klout-vs-the-blogosphere-what-does-it-mean-to-be-influential/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
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			<media:title type="html">social media</media:title>
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			<media:title type="html">Blogosphere vs. Twitter</media:title>
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			<media:title type="html">travel writing</media:title>
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			<media:title type="html">influential </media:title>
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			<media:title type="html">Katie</media:title>
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	</item>
		<item>
		<title>How human should brands become?</title>
		<link>http://extanz.com/2010/12/01/how-human-should-brands-become/</link>
		<comments>http://extanz.com/2010/12/01/how-human-should-brands-become/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 16:18:01 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[face to face]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1711</guid>
		<description><![CDATA[We, social media, as an industry, forget that the roots and outcomes of what we do lie in the realm of face to face conversation; that is, face to face conversation &#8211; its nature, effectiveness and accomplishments, should guide the use of social media from an engagement and community perspective. Social media interaction, when considered on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1711&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/12/01/how-human-should-brands-become/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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	</item>
		<item>
		<title>The Art of Engagement</title>
		<link>http://extanz.com/2010/11/23/the-art-of-engagement/</link>
		<comments>http://extanz.com/2010/11/23/the-art-of-engagement/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:58:10 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1685</guid>
		<description><![CDATA[To engage (as per Merriam-Webster dictionary): to attract and hold by influence and power; to interlock with, to mesh, to bind to something; to provide occupation for, to hold the attention of, to induce participation, to bring together, to deal with especially at length, to take part, to give attention to something. Think about people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1685&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/11/23/the-art-of-engagement/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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	</item>
		<item>
		<title>Blogger Conferences 2010</title>
		<link>http://extanz.com/2010/09/20/blogger-conferences-2010/</link>
		<comments>http://extanz.com/2010/09/20/blogger-conferences-2010/#comments</comments>
		<pubDate>Mon, 20 Sep 2010 22:39:27 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[FAQ]]></category>
		<category><![CDATA[blogger conference]]></category>
		<category><![CDATA[conference]]></category>
		<category><![CDATA[conferences in 2010]]></category>
		<category><![CDATA[convention]]></category>
		<category><![CDATA[international conference]]></category>
		<category><![CDATA[meetings]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1550</guid>
		<description><![CDATA[I’ve been hearing a lot lately about conferences and conventions for bloggers.  After all, the International Food Blogger Conference took place a few weeks ago in Seattle, BlogHer 2010 was a couple weeks before that at the beginning of August and  SOBCon Colorado was just this past weekend.  Whether you cringe at the thought of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1550&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/09/20/blogger-conferences-2010/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Laura</media:title>
		</media:content>

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			<media:title type="html">Type A Mom Conference </media:title>
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			<media:title type="html">BlogHer conference photo</media:title>
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			<media:title type="html">me</media:title>
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			<media:title type="html">Extanz </media:title>
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		<item>
		<title>Conversation Engines: it doesn&#8217;t matter how much we &#8216;get it&#8217;&#8230; we need to &#8216;get it&#8217; more.</title>
		<link>http://extanz.com/2010/08/25/conversation-engines-it-doesnt-matter-how-much-we-get-it-we-need-to-get-it-more/</link>
		<comments>http://extanz.com/2010/08/25/conversation-engines-it-doesnt-matter-how-much-we-get-it-we-need-to-get-it-more/#comments</comments>
		<pubDate>Wed, 25 Aug 2010 16:57:50 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[my6sense]]></category>
		<category><![CDATA[nielsen]]></category>
		<category><![CDATA[noise]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1538</guid>
		<description><![CDATA[Despite astonishing network growth, our tools have not been able to keep up with social noise. As an individual, I tend to limit my output and certainly limit the chit-chat. As a business, I believe it is important to pay attention to this trend: conversation have faded away. Businesses have created FB pages and Twitter [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1538&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/08/25/conversation-engines-it-doesnt-matter-how-much-we-get-it-we-need-to-get-it-more/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Where is our industry going? #SocialMedia</title>
		<link>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/</link>
		<comments>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:21:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[higher purpose]]></category>
		<category><![CDATA[mike fruchter]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thought leaders]]></category>
		<category><![CDATA[valeria maltoni]]></category>
		<category><![CDATA[wayne sutton]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1464</guid>
		<description><![CDATA[When Michael Fruchter left for Pierson Grant in mid 09&#8242;, I thought &#8220;wow&#8230;. great opportunity good for him.&#8221; When a bit later late 09&#8242;, Wayne Sutton joined Twine Interactive (and may have left since), I started to think that things where changing and thought I&#8217;d better write a blog about this. I didn&#8217;t. Now Valeria [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1464&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">morphing</media:title>
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			<media:title type="html">golden </media:title>
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		<item>
		<title>Under the Influence?? The 25 Most Influential Wine Bloggers going to Walla Walla #WBC10</title>
		<link>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/</link>
		<comments>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:59:54 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twit]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WBC10]]></category>
		<category><![CDATA[Wine Blogger Conference]]></category>
		<category><![CDATA[wine blogs]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1419</guid>
		<description><![CDATA[Around Extanz, we follow the wine blogging community with enthusiasm; both as amateur connoisseurs and with an interest in how wineries themselves are utilizing blogging and social media to build their brands. These blogs are alight with chatter about the upcoming Wine Bloggers Conference in Walla Walla, Washington this weekend and we expect wineries to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1419&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/737a2d2d1a51eb7ebba88f2c84b8350f?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">kvansant</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/52/131232874_4489c8f7f2_m.jpg" medium="image">
			<media:title type="html">Pouring wine</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4029/4697930477_b94738a7ff_m.jpg" medium="image">
			<media:title type="html">Walla Walla</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3214/2812480835_2ba54c9b85_m.jpg" medium="image">
			<media:title type="html">Wine Blogger Conference in Europe</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=100&#38;h=98" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2010/04/gslk3.png" medium="image">
			<media:title type="html">Like This!</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4021/4342586312_36a8d73782_t.jpg" medium="image">
			<media:title type="html">Extanz </media:title>
		</media:content>
	</item>
		<item>
		<title>Study: Top 50 of the most influential cycling blogs + Facebook and Twitter friends&#8230;</title>
		<link>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/</link>
		<comments>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:05:04 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[cycling study]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[mountain biking]]></category>
		<category><![CDATA[resonance]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1307</guid>
		<description><![CDATA[&#8212;&#8212;&#62; 2011 Updated list &#8211;&#62; here &#8212;&#8212; &#8212;&#8212; Contact us for in-depth studies and programs &#8212;&#8211; Influence is a complex subject. It may come from many different angles and platforms and changes constantly. As you probably know, one of my big passions is mountain biking (Photos, 4:50 Club). The Frenchness in me has little to do [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1307&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/feed/</wfw:commentRss>
		<slash:comments>75</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://docs.google.com/a/extanz.com/File?id=dd5wz52m_136gw6v3rdt_b" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2010/04/gslk1.png" medium="image">
			<media:title type="html">Like This!</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />

		<media:content url="http://farm5.static.flickr.com/4055/4340895593_f9e2a547a9_t.jpg" medium="image" />
	</item>
		<item>
		<title>How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning?</title>
		<link>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/</link>
		<comments>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:26:55 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media landscape]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1260</guid>
		<description><![CDATA[We&#8217;ve built an interesting new paradigm with our practice that has allowed some great customers to trust that we could guide them through this new world of conversation. We help them where they fail to think like media companies when they have all the tools available. I still feel that too many won&#8217;t stand up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1260&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/175/443832691_051f6104a5_m.jpg" medium="image" />

		<media:content url="http://farm1.static.flickr.com/78/164175205_9951e05eb6_m.jpg" medium="image" />
	</item>
		<item>
		<title>Ski Reports: I want them now, I want them useful, I want them right</title>
		<link>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/</link>
		<comments>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:25:36 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ski resorts]]></category>
		<category><![CDATA[ski snow report]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1238</guid>
		<description><![CDATA[As the ski season winds down for 2009/2010, I had the chance to talk to two guys who are out there taking their passion for skiing and turning it into a business – all made possible by social media and mobile communication. If you use the SkiReport iPhone app, you have Jon Brelig to thank [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1238&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/737a2d2d1a51eb7ebba88f2c84b8350f?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">kvansant</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/04/powdersteamboat.jpg?w=150" medium="image">
			<media:title type="html">Powder day at Steamboat</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4053/4328401088_8a7fbdd70d_m.jpg" medium="image">
			<media:title type="html">Snowfall measurement</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2394/1521806273_b65d9ece35_m.jpg" medium="image">
			<media:title type="html">Noise!</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3399/3200299423_17a86369d9_m.jpg" medium="image">
			<media:title type="html">Pow!</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=100" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>
	</item>
		<item>
		<title>Ski Resorts and Snow Reports and Social Media: A match made in heaven?</title>
		<link>http://extanz.com/2010/01/19/ski-resorts-and-snow-reports-and-social-media-not-quite-a-match-made-in-heaven/</link>
		<comments>http://extanz.com/2010/01/19/ski-resorts-and-snow-reports-and-social-media-not-quite-a-match-made-in-heaven/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 15:48:54 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[olympics winter 2010]]></category>
		<category><![CDATA[ski]]></category>
		<category><![CDATA[ski resorts]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1164</guid>
		<description><![CDATA[Howdy, Katie Van Sant here, of Extanz.com fame.  As those who read this blog know, here at Extanz, we’re always keeping an eye on trends and creative ideas in the social media sphere. My attention, therefore, is always (and naturally) piqued when the conventional media looks at the use of social media in sectors in which I’m [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1164&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/01/19/ski-resorts-and-snow-reports-and-social-media-not-quite-a-match-made-in-heaven/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/737a2d2d1a51eb7ebba88f2c84b8350f?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">kvansant</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0219.png?w=200" medium="image">
			<media:title type="html">Ski Report App</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/powderday.jpg?w=150" medium="image">
			<media:title type="html">skiing</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/whistler-2010.jpg?w=104" medium="image">
			<media:title type="html">Winter Olympics 2010</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=92" medium="image">
			<media:title type="html">Katie Van Sant</media:title>
		</media:content>
	</item>
		<item>
		<title>5 Big Fat Social Media Trends</title>
		<link>http://extanz.com/2009/11/09/5-big-fat-social-media-trends/</link>
		<comments>http://extanz.com/2009/11/09/5-big-fat-social-media-trends/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:49:32 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[corporate brands]]></category>
		<category><![CDATA[groundswell awards]]></category>
		<category><![CDATA[news outlets]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trends]]></category>
		<category><![CDATA[twitter lists]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1125</guid>
		<description><![CDATA[Social Media is like the new West. 3 or 4 years ago we were barely calling it &#8220;new media&#8221;. Last year, I couldn&#8217;t use the word &#8220;social media&#8221; or people would look at me like I was talking French. It was a new frontier, but today, everyone has arrived. Now there are way too many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1125&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/11/09/5-big-fat-social-media-trends/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/41/95323479_1e66101f46_m.jpg" medium="image">
			<media:title type="html">Creative billboard</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2009/11/twitter-lists.jpg" medium="image">
			<media:title type="html">Twitter-Lists</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3626/3305233165_0fac09079e_m.jpg" medium="image">
			<media:title type="html">People are the network</media:title>
		</media:content>
	</item>
		<item>
		<title>Should We Re-Think the Lead Generation Funnel?</title>
		<link>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/</link>
		<comments>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:11:02 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[constituents]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[core customers]]></category>
		<category><![CDATA[empower us]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[qualification]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[sales pipeline funnel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yannr]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1110</guid>
		<description><![CDATA[What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual &#8220;vote to participate into a sales process&#8221; is seen by their &#8216;friends&#8217;. Did I shock you? It may not lead to a monetary transaction but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1110&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3490/4035618601_c78eba041f.jpg" medium="image" />

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
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