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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; Social Media Marketing</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; Social Media Marketing</title>
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		<title>Wineries &amp; Social Media Part 1: David moves faster than Goliath &#8230; again.</title>
		<link>http://extanz.com/2010/09/29/wineries-social-media-part-1-david-moves-faster-than-goliath-again/</link>
		<comments>http://extanz.com/2010/09/29/wineries-social-media-part-1-david-moves-faster-than-goliath-again/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 18:09:40 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter wine tasting]]></category>
		<category><![CDATA[wine blogs]]></category>
		<category><![CDATA[wineries]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1567</guid>
		<description><![CDATA[With harvest season under way in much of wine country, it seemed an appropriate time to check out the presence of the broader U.S. wine industry on various social networks and examine how social media is being used by various levels of the industry. Blogging, the backbone of any social media program, became a favored [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1567&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Napa Crush</media:title>
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			<media:title type="html">bubbly</media:title>
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			<media:title type="html">wine and blogging</media:title>
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		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=98&#38;h=98" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>

		<media:content url="http://farm5.static.flickr.com/4021/4342586312_36a8d73782_t.jpg" medium="image">
			<media:title type="html">Extanz</media:title>
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	</item>
		<item>
		<title>Should Everyone Be on Facebook? #B2B #apps</title>
		<link>http://extanz.com/2010/08/23/should-everyone-be-on-facebook-b2b-apps/</link>
		<comments>http://extanz.com/2010/08/23/should-everyone-be-on-facebook-b2b-apps/#comments</comments>
		<pubDate>Mon, 23 Aug 2010 21:16:07 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[jeremiah owyang]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1527</guid>
		<description><![CDATA[Fostering strong and vibrant online communities is a key goal in any social media program. Social media allows businesses to harness the power of consumer referrals in ways not seen before. This isn’t new news; industry analysts and companies have recognized this for a number of years and the number of companies using social media [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1527&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/08/23/should-everyone-be-on-facebook-b2b-apps/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
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			<media:title type="html">Facebook</media:title>
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			<media:title type="html">Online brand chatter</media:title>
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			<media:title type="html">Facebook Applications</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=98&#38;h=98" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>
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		<item>
		<title>Social media marketing is dead, long live Resonance Marketing!</title>
		<link>http://extanz.com/2010/04/23/social-media-marketing-is-dead-long-live-resonance-marketing/</link>
		<comments>http://extanz.com/2010/04/23/social-media-marketing-is-dead-long-live-resonance-marketing/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 21:25:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[resonance]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1286</guid>
		<description><![CDATA[The last two weeks have seen the social world tip toward what the future holds. The following demonstrate to me that platforms are finally catching up with trying to solve the noise problem by moving to facilitate the resonance.  In physics, resonance is the tendency of a system to oscillate at larger amplitude at some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1286&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>7</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

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		<item>
		<title>Socializing Media, can you stand the heat?</title>
		<link>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/</link>
		<comments>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 23:45:18 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media services]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1275</guid>
		<description><![CDATA[If you&#8217;ve started your own social media program, you&#8217;re ahead of millions of other companies. Kudos to you. But it&#8217;s a reflective path. The most recurrent question we get is  &#8220;what are the tools you recommend?&#8221; Give them a hammer &#8230; everything looks like a nail. Tell them &#8216;blogging&#8217; and they mostly melt. Whether you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1275&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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		<item>
		<title>Ski Reports: I want them now, I want them useful, I want them right</title>
		<link>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/</link>
		<comments>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:25:36 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ski resorts]]></category>
		<category><![CDATA[ski snow report]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1238</guid>
		<description><![CDATA[As the ski season winds down for 2009/2010, I had the chance to talk to two guys who are out there taking their passion for skiing and turning it into a business – all made possible by social media and mobile communication. If you use the SkiReport iPhone app, you have Jon Brelig to thank [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1238&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/04/powdersteamboat.jpg?w=150" medium="image">
			<media:title type="html">Powder day at Steamboat</media:title>
		</media:content>

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			<media:title type="html">Snowfall measurement</media:title>
		</media:content>

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			<media:title type="html">Noise!</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3399/3200299423_17a86369d9_m.jpg" medium="image">
			<media:title type="html">Pow!</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=100" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>
	</item>
		<item>
		<title>Social Media Neophytes and Great Hopes</title>
		<link>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/</link>
		<comments>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:44:53 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[analytics google]]></category>
		<category><![CDATA[beginner]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[filtrbox]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google alert]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[neophyte]]></category>
		<category><![CDATA[one riot]]></category>
		<category><![CDATA[oneriot]]></category>
		<category><![CDATA[peoplebrowsr]]></category>
		<category><![CDATA[seesmic]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1057</guid>
		<description><![CDATA[A few weeks ago, I had the pleasure of sitting on a panel organized by the local Entrepreneurs network about social media. The audience was clearly a majority of neophytes from local businesses, agencies and even government. I think it was an eye opener for me as to what people have on their mind. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1057&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Give &#8216;em a hammer&#8230; Give &#8216;em a twitter&#8230;</title>
		<link>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/</link>
		<comments>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:50:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3rd spaces]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[boulder]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[colorado springs]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[denver]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[embracing]]></category>
		<category><![CDATA[energizing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fort collins]]></category>
		<category><![CDATA[hammer]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[supporting]]></category>
		<category><![CDATA[talking]]></category>
		<category><![CDATA[the groundswell]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=951</guid>
		<description><![CDATA[As far as social media circles and events go, I like to think I get around. While I am getting around, I tend to meet 3 kind of folks. Recently, the kinds of conversations I have had with them have caused me to wonder about this whole social media hype thing that we&#8217;ve got going on&#8230;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=951&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2148/2075442918_8633248513_m.jpg" medium="image">
			<media:title type="html">Giv em a hammer, Giv em a twitter</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2059/2391360536_8424295f43_m.jpg" medium="image">
			<media:title type="html">Groundswell tool from Forrester Research</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/102001-103000/102369.gif" medium="image">
			<media:title type="html">Data from the Aberdeen Group, March 11, 2009</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
	</item>
		<item>
		<title>Social Media Interview With Walker Thompson [client]</title>
		<link>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/</link>
		<comments>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:02:10 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[arthroplasty connect]]></category>
		<category><![CDATA[be part of the discussion]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[feed rss]]></category>
		<category><![CDATA[health 2.0]]></category>
		<category><![CDATA[influential blogosphere]]></category>
		<category><![CDATA[medical device companies]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Web 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media benchmark]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[spineconnect]]></category>
		<category><![CDATA[syndicom]]></category>
		<category><![CDATA[syndicom inc]]></category>
		<category><![CDATA[traumaconnect]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=933</guid>
		<description><![CDATA[&#8220;I can find out more about you through the web than I can by spending an hour with you [...]&#8220; Walker Thompson, VP of Sales and Marketing for Syndicom, Inc. Last week we had the pleasure of interviewing Walker Thompson, VP of Sales &#38; Marketing at Syndicom Inc. Syndicom is a provider of a collaborative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=933&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://yannr.podbean.com/mf/web/m7zdxx/WalkerThompson-InterviewbyYann-March17th2009.mp3" length="2949896" type="audio/mpeg" />
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3114/2781191739_6f66c33d0d_o.jpg" medium="image">
			<media:title type="html">Walker Thompson, VP Sales &#38; Marketing @Syndicom</media:title>
		</media:content>

		<media:content url="http://yannr.podbean.com/mf/web/m7zdxx/WalkerThompson-InterviewbyYann-March17th2009.mp3" medium="audio">
			<media:player url="http://extanz.com/wp-content/plugins/audio-player/player.swf?soundFile=http://yannr.podbean.com/mf/web/m7zdxx/WalkerThompson-InterviewbyYann-March17th2009.mp3" />
		</media:content>
	</item>
		<item>
		<title>Twitter vs Facebook and the fight for the crumbs&#8230;</title>
		<link>http://extanz.com/2009/03/19/twitter-facebook-crumbs/</link>
		<comments>http://extanz.com/2009/03/19/twitter-facebook-crumbs/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:51:09 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[trusted relationship]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[web lead generation]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=866</guid>
		<description><![CDATA[A few weeks ago, @kblucy did a quick poll in her Capstone class for students majoring in Communication &#8211; 4 out of 84 students are actually using Twitter.  They are all on Facebook or at least 90% of them. Twitter what? No, it&#8217;s just the fastest growing network these days. Maybe it&#8217;s generational. Or it&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=866&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/19/twitter-facebook-crumbs/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3586/3330870419_0618b38ddc.jpg?v=0" medium="image" />

		<media:content url="http://grapher.compete.com/hi5.com+bebo.com+twitter.com_uv_310.png" medium="image">
			<media:title type="html">Hi5 / Bebo compared with Twitter</media:title>
		</media:content>
	</item>
		<item>
		<title>Is Social Media Marketing the Green Way to Go?</title>
		<link>http://extanz.com/2009/01/23/is-social-media-marketing-the-green-way-to-go/</link>
		<comments>http://extanz.com/2009/01/23/is-social-media-marketing-the-green-way-to-go/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 00:04:03 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple mac]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[excel energy]]></category>
		<category><![CDATA[green]]></category>
		<category><![CDATA[green eco-friendly]]></category>
		<category><![CDATA[green green]]></category>
		<category><![CDATA[landfill]]></category>
		<category><![CDATA[mac]]></category>
		<category><![CDATA[macbook]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[marketing plan]]></category>
		<category><![CDATA[paperless office]]></category>
		<category><![CDATA[recycle]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[the green office]]></category>
		<category><![CDATA[the paperless office]]></category>
		<category><![CDATA[tree hugger]]></category>
		<category><![CDATA[wind energy]]></category>
		<category><![CDATA[wind power energy]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=705</guid>
		<description><![CDATA[When typing &#8220;Green Marketing&#8221; into Google, I was looking for companies, blogs, news articles, websites, etc. about which marketing companies claim to be green.  All I found were marketing companies calling themselves &#8220;Green Marketing&#8221;, not because of their own sustainability or the reduction of their office&#8217;s carbon footprint.  When they say &#8220;Green Marketing&#8221; all they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=705&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/23/is-social-media-marketing-the-green-way-to-go/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9836e71fa61c9aa395c59350d89fb9d7?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">laniha82</media:title>
		</media:content>

		<media:content url="http://l.yimg.com/g/images/spaceball.gif" medium="image" />

		<media:content url="http://l.yimg.com/g/images/spaceball.gif" medium="image" />

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		<media:content url="http://farm4.static.flickr.com/3290/2834185122_dd8bf76f2b.jpg?v=0" medium="image" />
	</item>
		<item>
		<title>Your Government 2.0 has arrived &#8211; U Ready?</title>
		<link>http://extanz.com/2009/01/21/your-government-20/</link>
		<comments>http://extanz.com/2009/01/21/your-government-20/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 05:01:40 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[crocs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[followers]]></category>
		<category><![CDATA[gov]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[myspaces]]></category>
		<category><![CDATA[rss]]></category>
		<category><![CDATA[RSS feed]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo google]]></category>
		<category><![CDATA[social change leadership]]></category>
		<category><![CDATA[social leadership]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[the white house]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter facebook]]></category>
		<category><![CDATA[wayne sutton]]></category>
		<category><![CDATA[white house]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=686</guid>
		<description><![CDATA[Lately,  the blogosphere has been speculating  if Mr Obama would &#8217;follow through&#8217; the social media groundswell movement his campaign had started with his government.  Today was a good sign. From having his Blackberry taken away for security reasons (then given back to him), the &#8220;twitterverse&#8221; has kept debating. The HOPE is: &#8220;we don&#8217;t want the traditional way&#8221;, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=686&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/21/your-government-20/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3416/3213567205_015480ab3f.jpg?v=0" medium="image">
			<media:title type="html">white house new blog</media:title>
		</media:content>

		<media:content url="http://3.bp.blogspot.com/_E8ZD85Wzu9E/SXYdrn_wcdI/AAAAAAAAAi8/5G-amHTnwrg/s400/inauguration.png" medium="image">
			<media:title type="html">Twitter spike January 20th 2009 - Inauguration Day</media:title>
		</media:content>
	</item>
		<item>
		<title>The genie is out of the bottle, we just can&#8217;t put it back in.</title>
		<link>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/</link>
		<comments>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:31:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[genie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=539</guid>
		<description><![CDATA[Here is our latest &#8216;educational&#8217; presentation on Social Media.  Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement.  I am also touching on what I see as the merging worlds of  SEO and Public Relations (PR).  I&#8217;m going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=539&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>
	</item>
		<item>
		<title>What the Blog?</title>
		<link>http://extanz.com/2008/12/01/what-the-blog/</link>
		<comments>http://extanz.com/2008/12/01/what-the-blog/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:14:11 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[extanz.com]]></category>
		<category><![CDATA[grow your business]]></category>
		<category><![CDATA[influential]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[the connection]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what the blog]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=529</guid>
		<description><![CDATA[One of the things Extanz is committed to is &#8220;growing experts&#8221;. It&#8217;s one of our core values. We take this approach to our clients and to ourselves. My story is a case in point&#8230;.. Until recently I didn’t really understand what all this blogging was about. To be perfectly honest I thought it was primarily [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=529&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/01/what-the-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9836e71fa61c9aa395c59350d89fb9d7?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">laniha82</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3067/2983128632_1f96c2fd8f.jpg?v=0" medium="image">
			<media:title type="html">question</media:title>
		</media:content>

		<media:content url="http://l.yimg.com/g/images/spaceball.gif" medium="image">
			<media:title type="html">Question Mark</media:title>
		</media:content>

		<media:content url="http://l.yimg.com/g/images/spaceball.gif" medium="image">
			<media:title type="html">question</media:title>
		</media:content>

		<media:content url="http://l.yimg.com/g/images/spaceball.gif" medium="image">
			<media:title type="html">question</media:title>
		</media:content>
	</item>
		<item>
		<title>Interview with an Account Manager&#8230;</title>
		<link>http://extanz.com/2008/11/05/interview-with-an-account-manager/</link>
		<comments>http://extanz.com/2008/11/05/interview-with-an-account-manager/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:03:23 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[job description]]></category>
		<category><![CDATA[key account manager]]></category>
		<category><![CDATA[manager job description]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[wow account manager]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=473</guid>
		<description><![CDATA[We asked one of our newer team members to participate in an interview about the work she does with us. Since accepting the position of Account Manager Lauren has spent many an hour explaining to friends and family what it is exactly that she does for a living and what the *&#38;%$ &#8220;social media marketing&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=473&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/11/05/interview-with-an-account-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/9836e71fa61c9aa395c59350d89fb9d7?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">laniha82</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3122/2585118343_6f0330f67e_m.jpg" medium="image">
			<media:title type="html">Confused Hand</media:title>
		</media:content>
	</item>
		<item>
		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogsphere]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[company blog]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product development team]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[Selling a house]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=358&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3268/2849502168_26d6bbe2f4.jpg" medium="image">
			<media:title type="html">Social Media Marketing and PR 2.0 - The Basics - by www.extanz.com</media:title>
		</media:content>

		<media:content url="http://s9.addthis.com/button1-addthis.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
		</media:content>
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