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	<title>Extanz - PR 2.0 and Inbound Marketing &#187; slideshare</title>
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		<title>Extanz - PR 2.0 and Inbound Marketing &#187; slideshare</title>
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		<title>The genie is out of the bottle, we just can&#8217;t put it back in.</title>
		<link>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/</link>
		<comments>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:31:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[genie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<guid isPermaLink="false">http://extanz.com/?p=539</guid>
		<description><![CDATA[Here is our latest &#8216;educational&#8217; presentation on Social Media.  Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement.  I am also touching on what I see as the merging worlds of  SEO and Public Relations (PR).  I&#8217;m going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=539&subd=extanz&ref=&feed=1" />]]></description>
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		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogsphere]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product development team]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
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		<category><![CDATA[Selling a house]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[twitter]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=358&subd=extanz&ref=&feed=1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">Social Media Marketing and PR 2.0 - The Basics - by www.extanz.com</media:title>
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			<media:title type="html">Bookmark and Share</media:title>
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		<title>Towards PR 2.0 = RSS Marketing + A Conversational Mindset</title>
		<link>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/</link>
		<comments>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:02:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[information immunity]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[jamba juice]]></category>
		<category><![CDATA[mini feed]]></category>
		<category><![CDATA[new pattern of influence]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public relation 2.0]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[saturation points]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[sncr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0 pr]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web traffic]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=208</guid>
		<description><![CDATA[These days we get asked more and more: &#8220;is what you do PR?&#8221; We tend to say, &#8220;hmm not really &#8211; but kind of&#8221; &#8230;the answer seems to depend on whether we are talking with someone who can actually understand the &#8220;let your audience participate with you&#8221; part and considers that PR or not. Most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=208&subd=extanz&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">no activity...</media:title>
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		<media:content url="http://s9.addthis.com/button1-addthis.gif" medium="image">
			<media:title type="html">Bookmark and Share</media:title>
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		<item>
		<title>Tag Clouds &#8211; A nice way to target your social media destination!</title>
		<link>http://extanz.com/2008/07/29/tag-cloud-a-nice-target-on-the-roadmap-for-your-social-media/</link>
		<comments>http://extanz.com/2008/07/29/tag-cloud-a-nice-target-on-the-roadmap-for-your-social-media/#comments</comments>
		<pubDate>Tue, 29 Jul 2008 04:32:53 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[behavior]]></category>
		<category><![CDATA[blogging discipline]]></category>
		<category><![CDATA[internet marketing tag cloud]]></category>
		<category><![CDATA[optimization]]></category>
		<category><![CDATA[planning]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[tag cloud]]></category>
		<category><![CDATA[tags]]></category>
		<category><![CDATA[wikipedia]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=126</guid>
		<description><![CDATA[Well hello&#8230; I thought I would expand a bit on the Tag Cloud idea. I see many corporate blogs that blog about the latest product, the latest conference they are attending, the latest group outing at the local bowling alley etc which is all nice and will certainly drive traffic to competitive products that have [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=126&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/29/tag-cloud-a-nice-target-on-the-roadmap-for-your-social-media/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">Extanz Tag Cloud as of July 28th, 2008</media:title>
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			<media:title type="html">Bookmark and Share</media:title>
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		<item>
		<title>CPA, CPC vs. Social Media Engagement &#8211; It&#8217;s like going to another country.</title>
		<link>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/</link>
		<comments>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:07:54 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[pamela]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[pownce]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[tag cloud]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=61</guid>
		<description><![CDATA[Have you ever been to France? They speak French over there, they argue a lot and are extremely social around food &#8211; I know this because I actually lived there 25 years . Well, engaging in Social Media is like visiting France&#8217;s back country where CPC (cost per click) and CPA (cost per action) are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=61&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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