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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; seo</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; seo</title>
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		<item>
		<title>Will you just keep funding the marketing bridge to no-where?</title>
		<link>http://extanz.com/2009/07/28/will-you-just-keep-funding-the-marketing-bridge-to-no-where/</link>
		<comments>http://extanz.com/2009/07/28/will-you-just-keep-funding-the-marketing-bridge-to-no-where/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 18:53:00 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ama]]></category>
		<category><![CDATA[amazon.com]]></category>
		<category><![CDATA[ambassadors]]></category>
		<category><![CDATA[american marketing association]]></category>
		<category><![CDATA[b2b]]></category>
		<category><![CDATA[b2c]]></category>
		<category><![CDATA[bridge to no-where]]></category>
		<category><![CDATA[bridge to nowhere]]></category>
		<category><![CDATA[community building]]></category>
		<category><![CDATA[corporate website]]></category>
		<category><![CDATA[customer service]]></category>
		<category><![CDATA[empower the users]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[jeremiah owyang]]></category>
		<category><![CDATA[long term]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[sem]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[short term]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the long tail]]></category>
		<category><![CDATA[think community]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>
		<category><![CDATA[youtube]]></category>
		<category><![CDATA[zappos]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1069</guid>
		<description><![CDATA[Will you just keep funding the marketing bridge to no-where? (reviewed kb) A common objection that arises in dealing with marketing executives is the &#8216;social media&#8217; budget allocation. Social Media is still in the &#8216;mis-understood zone&#8217; even though we&#8217;re making progress at light speed (thank you and not so thank you twitter). Euh, what? &#8220;we&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1069&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/07/28/will-you-just-keep-funding-the-marketing-bridge-to-no-where/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Give &#8216;em a hammer&#8230; Give &#8216;em a twitter&#8230;</title>
		<link>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/</link>
		<comments>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:50:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3rd spaces]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[boulder]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[colorado springs]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[denver]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[embracing]]></category>
		<category><![CDATA[energizing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fort collins]]></category>
		<category><![CDATA[hammer]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[supporting]]></category>
		<category><![CDATA[talking]]></category>
		<category><![CDATA[the groundswell]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=951</guid>
		<description><![CDATA[As far as social media circles and events go, I like to think I get around. While I am getting around, I tend to meet 3 kind of folks. Recently, the kinds of conversations I have had with them have caused me to wonder about this whole social media hype thing that we&#8217;ve got going on&#8230;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=951&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Giv em a hammer, Giv em a twitter</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2059/2391360536_8424295f43_m.jpg" medium="image">
			<media:title type="html">Groundswell tool from Forrester Research</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/102001-103000/102369.gif" medium="image">
			<media:title type="html">Data from the Aberdeen Group, March 11, 2009</media:title>
		</media:content>

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	</item>
		<item>
		<title>Social Media Interview With Walker Thompson [client]</title>
		<link>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/</link>
		<comments>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:02:10 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[arthroplasty connect]]></category>
		<category><![CDATA[be part of the discussion]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[feed rss]]></category>
		<category><![CDATA[health 2.0]]></category>
		<category><![CDATA[influential blogosphere]]></category>
		<category><![CDATA[medical device companies]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Web 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media benchmark]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[spineconnect]]></category>
		<category><![CDATA[syndicom]]></category>
		<category><![CDATA[syndicom inc]]></category>
		<category><![CDATA[traumaconnect]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=933</guid>
		<description><![CDATA[&#8220;I can find out more about you through the web than I can by spending an hour with you [...]&#8220; Walker Thompson, VP of Sales and Marketing for Syndicom, Inc. Last week we had the pleasure of interviewing Walker Thompson, VP of Sales &#38; Marketing at Syndicom Inc. Syndicom is a provider of a collaborative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=933&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://yannr.podbean.com/mf/web/m7zdxx/WalkerThompson-InterviewbyYann-March17th2009.mp3" length="2949896" type="audio/mpeg" />
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Walker Thompson, VP Sales &#38; Marketing @Syndicom</media:title>
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		<item>
		<title>Semantic web, getting out of this sink hole.</title>
		<link>http://extanz.com/2009/03/25/semantic-web-getting-out-of-this-sink-hole/</link>
		<comments>http://extanz.com/2009/03/25/semantic-web-getting-out-of-this-sink-hole/#comments</comments>
		<pubDate>Wed, 25 Mar 2009 01:51:56 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[#bdnt]]></category>
		<category><![CDATA[brad feld]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[malcom gladwell]]></category>
		<category><![CDATA[meetup]]></category>
		<category><![CDATA[meetup group]]></category>
		<category><![CDATA[nocoentre]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[saturation]]></category>
		<category><![CDATA[search]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[the semantic web]]></category>
		<category><![CDATA[tipping point]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[tweetdeck twhirl]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 3.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=873</guid>
		<description><![CDATA[I was recently at the #bdnt where an audience packed full of hungry technologists were asked by Robert Reich, what is the definition of Web 3.0? Just like in junior high, the crowd went wild and after many passionate answers, Brad Feld, who was also talking about the state of the economy in relation to the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=873&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/25/semantic-web-getting-out-of-this-sink-hole/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3265/3252641874_05f2f7d71e_m.jpg" medium="image">
			<media:title type="html">Robert Reich &#38; Brad Feld</media:title>
		</media:content>

		<media:content url="http://grapher.compete.com/twitter.com_uv_310.png" medium="image" />

		<media:content url="http://farm4.static.flickr.com/3661/3361255687_cc7d4d66db_m.jpg" medium="image">
			<media:title type="html">NoCoEntre.net</media:title>
		</media:content>
	</item>
		<item>
		<title>Twitter vs Facebook and the fight for the crumbs&#8230;</title>
		<link>http://extanz.com/2009/03/19/twitter-facebook-crumbs/</link>
		<comments>http://extanz.com/2009/03/19/twitter-facebook-crumbs/#comments</comments>
		<pubDate>Thu, 19 Mar 2009 19:51:09 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bebo]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[semantic web]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[trusted relationship]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[video blogging]]></category>
		<category><![CDATA[web lead generation]]></category>
		<category><![CDATA[yahoo]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=866</guid>
		<description><![CDATA[A few weeks ago, @kblucy did a quick poll in her Capstone class for students majoring in Communication &#8211; 4 out of 84 students are actually using Twitter.  They are all on Facebook or at least 90% of them. Twitter what? No, it&#8217;s just the fastest growing network these days. Maybe it&#8217;s generational. Or it&#8217;s [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=866&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/19/twitter-facebook-crumbs/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Hi5 / Bebo compared with Twitter</media:title>
		</media:content>
	</item>
		<item>
		<title>Push me or pull you?</title>
		<link>http://extanz.com/2009/02/04/will-you-come-with-your-propaganda/</link>
		<comments>http://extanz.com/2009/02/04/will-you-come-with-your-propaganda/#comments</comments>
		<pubDate>Wed, 04 Feb 2009 19:26:55 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[cloggers]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[integrated marekting]]></category>
		<category><![CDATA[pull marketing]]></category>
		<category><![CDATA[push marketing]]></category>
		<category><![CDATA[push pull marketing]]></category>
		<category><![CDATA[push vs pull]]></category>
		<category><![CDATA[quark]]></category>
		<category><![CDATA[quark 8]]></category>
		<category><![CDATA[quark express]]></category>
		<category><![CDATA[quark xpress]]></category>
		<category><![CDATA[quarkxpress]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the groundswell]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[xpress]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=775</guid>
		<description><![CDATA[Increasing technological immunity is a real issue. First, we had no fax machine, then we thought it was cool, then we were increasingly spammed through this medium, then we dropped it like a hot potato. Then came email&#8230;and the spammers showed up there too&#8230;Now we are or will be on social networks, and, yes, you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=775&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/02/04/will-you-come-with-your-propaganda/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/159/331786604_2edf5b698f_m.jpg" medium="image">
			<media:title type="html">Pulling the Net</media:title>
		</media:content>

		<media:content url="http://8.quark.com/social_media/QXP8_Facebook_Horz_396x297.jpg" medium="image">
			<media:title type="html">Quark</media:title>
		</media:content>
	</item>
		<item>
		<title>Your Government 2.0 has arrived &#8211; U Ready?</title>
		<link>http://extanz.com/2009/01/21/your-government-20/</link>
		<comments>http://extanz.com/2009/01/21/your-government-20/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 05:01:40 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[crocs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[followers]]></category>
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		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[myspaces]]></category>
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		<category><![CDATA[RSS feed]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[seo google]]></category>
		<category><![CDATA[social change leadership]]></category>
		<category><![CDATA[social leadership]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[the white house]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter facebook]]></category>
		<category><![CDATA[wayne sutton]]></category>
		<category><![CDATA[white house]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=686</guid>
		<description><![CDATA[Lately,  the blogosphere has been speculating  if Mr Obama would &#8217;follow through&#8217; the social media groundswell movement his campaign had started with his government.  Today was a good sign. From having his Blackberry taken away for security reasons (then given back to him), the &#8220;twitterverse&#8221; has kept debating. The HOPE is: &#8220;we don&#8217;t want the traditional way&#8221;, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=686&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/21/your-government-20/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">white house new blog</media:title>
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		<media:content url="http://3.bp.blogspot.com/_E8ZD85Wzu9E/SXYdrn_wcdI/AAAAAAAAAi8/5G-amHTnwrg/s400/inauguration.png" medium="image">
			<media:title type="html">Twitter spike January 20th 2009 - Inauguration Day</media:title>
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		<title>Your participation is required (no duh!)</title>
		<link>http://extanz.com/2009/01/14/your-participation-is-required/</link>
		<comments>http://extanz.com/2009/01/14/your-participation-is-required/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 19:45:34 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[chirs brogan]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dia crash]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[news before the news]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[village 2.0]]></category>
		<category><![CDATA[web site traffic]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=652</guid>
		<description><![CDATA[In the last few weeks, we&#8217;ve discussed the roots of and early influencers of web 2.0 and customer relations (the re-birth of Trust 2.0 , the village Not-So-Fool,  Napster, Gen y&#8230;).  More and more, Health 2.0 and Enterprise 2.0 are taking the stage&#8230;.. the 2.0 juice is everywhere, are you sick of it yet? If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=652&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/14/your-participation-is-required/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://grapher.compete.com/twitter.com+ning.com+linkedin.com_uv_310.png" medium="image" />

		<media:content url="http://grapher.compete.com/facebook.com+myspace.com_uv_310.png" medium="image" />

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	</item>
		<item>
		<title>The genie is out of the bottle, we just can&#8217;t put it back in.</title>
		<link>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/</link>
		<comments>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:31:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[genie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=539</guid>
		<description><![CDATA[Here is our latest &#8216;educational&#8217; presentation on Social Media.  Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement.  I am also touching on what I see as the merging worlds of  SEO and Public Relations (PR).  I&#8217;m going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=539&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>
	</item>
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		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogsphere]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[company blog]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[Internet Marketing]]></category>
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		<category><![CDATA[ning]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product development team]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[Selling a house]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=358&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Social Media Marketing and PR 2.0 - The Basics - by www.extanz.com</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
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	</item>
		<item>
		<title>Towards PR 2.0 = RSS Marketing + A Conversational Mindset</title>
		<link>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/</link>
		<comments>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:02:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[information immunity]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[jamba juice]]></category>
		<category><![CDATA[mini feed]]></category>
		<category><![CDATA[new pattern of influence]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
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		<category><![CDATA[saturation points]]></category>
		<category><![CDATA[search marketing]]></category>
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		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[sncr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0 pr]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web traffic]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=208</guid>
		<description><![CDATA[These days we get asked more and more: &#8220;is what you do PR?&#8221; We tend to say, &#8220;hmm not really &#8211; but kind of&#8221; &#8230;the answer seems to depend on whether we are talking with someone who can actually understand the &#8220;let your audience participate with you&#8221; part and considers that PR or not. Most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=208&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/feed/</wfw:commentRss>
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			<media:title type="html">Yann</media:title>
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