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		<title>5 Big Fat Social Media Trends</title>
		<link>http://extanz.com/2009/11/09/5-big-fat-social-media-trends/</link>
		<comments>http://extanz.com/2009/11/09/5-big-fat-social-media-trends/#comments</comments>
		<pubDate>Mon, 09 Nov 2009 16:49:32 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<description><![CDATA[Social Media is like the new West. 3 or 4 years ago we were barely calling it &#8220;new media&#8221;. Last year, I couldn&#8217;t use the word &#8220;social media&#8221; or people would look at me like I was talking French. It was a new frontier, but today, everyone has arrived. Now there are way too many [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1125&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<title>Will you just keep funding the marketing bridge to no-where?</title>
		<link>http://extanz.com/2009/07/28/will-you-just-keep-funding-the-marketing-bridge-to-no-where/</link>
		<comments>http://extanz.com/2009/07/28/will-you-just-keep-funding-the-marketing-bridge-to-no-where/#comments</comments>
		<pubDate>Tue, 28 Jul 2009 18:53:00 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[jeremiah owyang]]></category>
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		<category><![CDATA[roi]]></category>
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		<guid isPermaLink="false">http://extanz.com/?p=1069</guid>
		<description><![CDATA[Will you just keep funding the marketing bridge to no-where? (reviewed kb) A common objection that arises in dealing with marketing executives is the &#8216;social media&#8217; budget allocation. Social Media is still in the &#8216;mis-understood zone&#8217; even though we&#8217;re making progress at light speed (thank you and not so thank you twitter). Euh, what? &#8220;we&#8217;re [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1069&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Yann</media:title>
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		<title>WOM-ophily: Why does social media marketing matter?</title>
		<link>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/</link>
		<comments>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:49:17 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[roi]]></category>
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		<category><![CDATA[WOM]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=237</guid>
		<description><![CDATA[I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think &#8220;homophily&#8221;. Wikipedia explains&#8230;..&#8220;Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc&#8230;)&#8221; Word Of Mouth (WOM) marketing has been around for ever and since commerce was invented. There is now a few more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=237&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Do you care?</media:title>
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