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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; PR</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; PR</title>
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		<title>Influence &amp; Industry, the many axes about building a community</title>
		<link>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/</link>
		<comments>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/#comments</comments>
		<pubDate>Thu, 13 May 2010 12:57:22 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[communties]]></category>
		<category><![CDATA[cycling blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[micro journals]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1372</guid>
		<description><![CDATA[Writing this blog on influence and taking the cycling industry as an example has been great. I was really impressed with the level of feedback from everyone which you can read on the blog or on LinkedIn. I feel that putting some clarity on the discussion which followed was important. It&#8217;s certainly applicable to other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1372&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Give &#8216;em a hammer&#8230; Give &#8216;em a twitter&#8230;</title>
		<link>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/</link>
		<comments>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:50:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3rd spaces]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[boulder]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[colorado springs]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[denver]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[embracing]]></category>
		<category><![CDATA[energizing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fort collins]]></category>
		<category><![CDATA[hammer]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[supporting]]></category>
		<category><![CDATA[talking]]></category>
		<category><![CDATA[the groundswell]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=951</guid>
		<description><![CDATA[As far as social media circles and events go, I like to think I get around. While I am getting around, I tend to meet 3 kind of folks. Recently, the kinds of conversations I have had with them have caused me to wonder about this whole social media hype thing that we&#8217;ve got going on&#8230;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=951&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Giv em a hammer, Giv em a twitter</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2059/2391360536_8424295f43_m.jpg" medium="image">
			<media:title type="html">Groundswell tool from Forrester Research</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/102001-103000/102369.gif" medium="image">
			<media:title type="html">Data from the Aberdeen Group, March 11, 2009</media:title>
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		<item>
		<title>Social Media Interview With Walker Thompson [client]</title>
		<link>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/</link>
		<comments>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:02:10 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[arthroplasty connect]]></category>
		<category><![CDATA[be part of the discussion]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[feed rss]]></category>
		<category><![CDATA[health 2.0]]></category>
		<category><![CDATA[influential blogosphere]]></category>
		<category><![CDATA[medical device companies]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Web 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media benchmark]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[spineconnect]]></category>
		<category><![CDATA[syndicom]]></category>
		<category><![CDATA[syndicom inc]]></category>
		<category><![CDATA[traumaconnect]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=933</guid>
		<description><![CDATA[&#8220;I can find out more about you through the web than I can by spending an hour with you [...]&#8220; Walker Thompson, VP of Sales and Marketing for Syndicom, Inc. Last week we had the pleasure of interviewing Walker Thompson, VP of Sales &#38; Marketing at Syndicom Inc. Syndicom is a provider of a collaborative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=933&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://yannr.podbean.com/mf/web/m7zdxx/WalkerThompson-InterviewbyYann-March17th2009.mp3" length="2949896" type="audio/mpeg" />
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Walker Thompson, VP Sales &#38; Marketing @Syndicom</media:title>
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		<item>
		<title>We vote with our (c)licks&#8230; Ben &amp; Jerry&#8217;s meets social media.</title>
		<link>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/</link>
		<comments>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:13:44 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ben & jerrys]]></category>
		<category><![CDATA[ben and jerry]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[semantic]]></category>
		<category><![CDATA[smell]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web semantic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=748</guid>
		<description><![CDATA[Living and breathing social media is like riding Gold Bar Rim on my mountain bike&#8230;  an interesting analogy for current times. I also tend to forget that newcomers may be slightly confused or afraid about venturing into conversational marketing. You&#8217;re exposing yourself, your business, your thoughts, your ideas, you are opening up&#8230; users will come and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=748&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3094/3119832880_5752a6b094_m.jpg" medium="image">
			<media:title type="html">gold bar rim</media:title>
		</media:content>

		<media:content url="http://www.benjerry.com/assets/images/our_products/organic_product.gif" medium="image" />

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	</item>
		<item>
		<title>Your participation is required (no duh!)</title>
		<link>http://extanz.com/2009/01/14/your-participation-is-required/</link>
		<comments>http://extanz.com/2009/01/14/your-participation-is-required/#comments</comments>
		<pubDate>Wed, 14 Jan 2009 19:45:34 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[brand monitoring]]></category>
		<category><![CDATA[chirs brogan]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[dia crash]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[news before the news]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[village 2.0]]></category>
		<category><![CDATA[web site traffic]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=652</guid>
		<description><![CDATA[In the last few weeks, we&#8217;ve discussed the roots of and early influencers of web 2.0 and customer relations (the re-birth of Trust 2.0 , the village Not-So-Fool,  Napster, Gen y&#8230;).  More and more, Health 2.0 and Enterprise 2.0 are taking the stage&#8230;.. the 2.0 juice is everywhere, are you sick of it yet? If [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=652&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/14/your-participation-is-required/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

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		<media:content url="http://grapher.compete.com/facebook.com+myspace.com_uv_310.png" medium="image" />

		<media:content url="http://www.bdcentral.com/Asterix/images/village02.jpg" medium="image" />
	</item>
		<item>
		<title>What&#8217;s the old Napster got to do with the new PR?</title>
		<link>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/</link>
		<comments>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:32:00 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyrights]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x y]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[information made powerful]]></category>
		<category><![CDATA[kazaa]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participations]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[relations]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[shunryu sukuki]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=586</guid>
		<description><![CDATA[As 2009 dawns here at Extanz we have been reflecting on  some of the simultaneously insightful and frustrating conversations we have had with folks recently around the notion of PR 2.0 and what counts as &#8220;success&#8221; in such a field. Now, we know we say we do PR 2.0 and the term sits heavily with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=586&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/302e890a9bf20f5d2e4ce8182c319208?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Kirsten Broadfoot</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/171/400531951_2e24510274_m.jpg" medium="image" />

		<media:content url="http://www.napster.com/images/choose/darwin/1208A/Header.jpg" medium="image" />

		<media:content url="http://farm1.static.flickr.com/138/325565517_e8330bc352_m.jpg" medium="image" />
	</item>
		<item>
		<title>The genie is out of the bottle, we just can&#8217;t put it back in.</title>
		<link>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/</link>
		<comments>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/#comments</comments>
		<pubDate>Thu, 11 Dec 2008 23:31:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bottle]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[genie]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=539</guid>
		<description><![CDATA[Here is our latest &#8216;educational&#8217; presentation on Social Media.  Starting with some examples, I try to bridge the gap between traditional marketing and the new world of 2 way conversation, collaboration, customer and social engagement.  I am also touching on what I see as the merging worlds of  SEO and Public Relations (PR).  I&#8217;m going [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=539&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/11/the-genie-is-out-of-the-bottle/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>
	</item>
		<item>
		<title>The Relevancy Bell Curve&#8230; Google, Brands and Blogging</title>
		<link>http://extanz.com/2008/10/20/therelevancybellcurve/</link>
		<comments>http://extanz.com/2008/10/20/therelevancybellcurve/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 21:43:04 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free blogging]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google page ranking]]></category>
		<category><![CDATA[google SEO]]></category>
		<category><![CDATA[linked]]></category>
		<category><![CDATA[linked in]]></category>
		<category><![CDATA[page ranking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[relevant to]]></category>
		<category><![CDATA[search relevancy]]></category>
		<category><![CDATA[social network graph]]></category>
		<category><![CDATA[successful business]]></category>
		<category><![CDATA[the bell curve]]></category>
		<category><![CDATA[the social graph]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter blog]]></category>
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		<category><![CDATA[what is blogging]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=428</guid>
		<description><![CDATA[&#8220;We don&#8217;t actually want you to be successful&#8221;  said Google CEO Eric Schmidt. The company&#8217;s algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. &#8220;The fundamental way to increase your rank is to increase your relevance,&#8221; he added.   In this extract, from AdAge.com we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=428&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/20/therelevancybellcurve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://adage.com/images/bin/image/rightrail/100808-EricSchmditAMC2008.jpg" medium="image">
			<media:title type="html">Google CEO Eric Schmidt</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3027/2959778122_dc9bde04d9.jpg?v=0" medium="image">
			<media:title type="html">The Buzz Bell</media:title>
		</media:content>
	</item>
		<item>
		<title>I read your twit, therefore I [and you] exist.</title>
		<link>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/</link>
		<comments>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 02:34:27 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[google organic]]></category>
		<category><![CDATA[micro bloggging]]></category>
		<category><![CDATA[mothership]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[search ranking]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[tweet]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=398</guid>
		<description><![CDATA[Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano blogging has started to take off, more questions have been raised about the particular &#8216;social media order&#8217; to which all these kinds of activities, like blogging, vlogging,  twitting etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=398&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
		</media:content>

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			<media:title type="html">twitter logo</media:title>
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			<media:title type="html">TweetDeck</media:title>
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	</item>
		<item>
		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
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		<category><![CDATA[second life]]></category>
		<category><![CDATA[Selling a house]]></category>
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		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
		<category><![CDATA[stumbleupon]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=358&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Social Media Marketing and PR 2.0 - The Basics - by www.extanz.com</media:title>
		</media:content>

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	</item>
		<item>
		<title>Towards PR 2.0 = RSS Marketing + A Conversational Mindset</title>
		<link>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/</link>
		<comments>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:02:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[facebook]]></category>
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		<category><![CDATA[flickr]]></category>
		<category><![CDATA[information immunity]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[jamba juice]]></category>
		<category><![CDATA[mini feed]]></category>
		<category><![CDATA[new pattern of influence]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[public relation 2.0]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[saturation points]]></category>
		<category><![CDATA[search marketing]]></category>
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		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[sncr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0 pr]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web traffic]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=208</guid>
		<description><![CDATA[These days we get asked more and more: &#8220;is what you do PR?&#8221; We tend to say, &#8220;hmm not really &#8211; but kind of&#8221; &#8230;the answer seems to depend on whether we are talking with someone who can actually understand the &#8220;let your audience participate with you&#8221; part and considers that PR or not. Most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=208&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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