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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; PR 2.0</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; PR 2.0</title>
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		<title>FlipBoard: Just a tipping point or a real game changer?</title>
		<link>http://extanz.com/2010/07/22/flipboard-just-a-tipping-point-or-a-real-game-changer/</link>
		<comments>http://extanz.com/2010/07/22/flipboard-just-a-tipping-point-or-a-real-game-changer/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:27:28 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[filtering]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[social graph]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1502</guid>
		<description><![CDATA[The writing is on the wall&#8230;We&#8217;re moving closer to Social what? and we took a huge step yesterday with the release of FlipBoard, as part of the iPad store. A few years ago, given new powers, we flocked to new media. Clay Shirky called it the &#8220;largest increase in expressive capability in human history&#8220;. Content [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1502&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<media:content url="http://extanz.files.wordpress.com/2010/07/clay-shirky.png?w=300" medium="image">
			<media:title type="html">Clay Shirky</media:title>
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		<item>
		<title>Blue or Red pill? Brush strokes of a Resonance Marketing Framework.</title>
		<link>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/</link>
		<comments>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:18:45 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[business influence]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[core constituents]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[macro influence]]></category>
		<category><![CDATA[micro influence]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[resonance marketing]]></category>
		<category><![CDATA[social influence]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1475</guid>
		<description><![CDATA[Remember the blue vs red pill conversation? I&#8217;m here to talk about the red pill. The one that would bring uncertain truth. Truth is, the internet will continue to break down the walls of the information monopoly. Social influence of all sorts will speed up this disruption of old business models. A business will need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1475&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/red-pill.jpg?w=300" medium="image">
			<media:title type="html">red pill? blue pill?</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/screen-shot-2010-07-13-at-5-28-56-pm.png?w=300" medium="image">
			<media:title type="html">constituents &#38; aficionados</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/paul-adams.png?w=300" medium="image">
			<media:title type="html">paul adams</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />

		<media:content url="http://farm5.static.flickr.com/4055/4340895593_f9e2a547a9_t.jpg" medium="image" />
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		<item>
		<title>Where is our industry going? #SocialMedia</title>
		<link>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/</link>
		<comments>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:21:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[higher purpose]]></category>
		<category><![CDATA[mike fruchter]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thought leaders]]></category>
		<category><![CDATA[valeria maltoni]]></category>
		<category><![CDATA[wayne sutton]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1464</guid>
		<description><![CDATA[When Michael Fruchter left for Pierson Grant in mid 09&#8242;, I thought &#8220;wow&#8230;. great opportunity good for him.&#8221; When a bit later late 09&#8242;, Wayne Sutton joined Twine Interactive (and may have left since), I started to think that things where changing and thought I&#8217;d better write a blog about this. I didn&#8217;t. Now Valeria [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1464&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3105/2282265286_e7a23bbb5d_m.jpg" medium="image">
			<media:title type="html">morphing</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/screen-shot-2010-07-13-at-3-37-24-pm.png?w=300" medium="image">
			<media:title type="html">golden </media:title>
		</media:content>

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		<item>
		<title>Ideas for managing personal VS corporate brands online</title>
		<link>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/</link>
		<comments>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:44:34 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[clay shirky]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporation branding]]></category>
		<category><![CDATA[employee guide]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[here come everybody]]></category>
		<category><![CDATA[listen and learn]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=949</guid>
		<description><![CDATA[Does seeing a picture of your boss at a party on Facebook weird you out? Is your son or daughter not accepting to friend you on their social networks? We&#8217;ve definitely moved to a world where the lines are blurry. Online identities have definitely moved from anonymous to the &#8220;real me&#8221;.  Interconnectedness makes identities (personal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=949&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Graphic by fredcavazza on Flickr.com</media:title>
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	</item>
		<item>
		<title>Social Media Interview With Walker Thompson [client]</title>
		<link>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/</link>
		<comments>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/#comments</comments>
		<pubDate>Mon, 30 Mar 2009 16:02:10 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[arthroplasty connect]]></category>
		<category><![CDATA[be part of the discussion]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[feed rss]]></category>
		<category><![CDATA[health 2.0]]></category>
		<category><![CDATA[influential blogosphere]]></category>
		<category><![CDATA[medical device companies]]></category>
		<category><![CDATA[podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[PR Web 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[results]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media benchmark]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networking sites]]></category>
		<category><![CDATA[social sites]]></category>
		<category><![CDATA[spineconnect]]></category>
		<category><![CDATA[syndicom]]></category>
		<category><![CDATA[syndicom inc]]></category>
		<category><![CDATA[traumaconnect]]></category>
		<category><![CDATA[web traffic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=933</guid>
		<description><![CDATA[&#8220;I can find out more about you through the web than I can by spending an hour with you [...]&#8220; Walker Thompson, VP of Sales and Marketing for Syndicom, Inc. Last week we had the pleasure of interviewing Walker Thompson, VP of Sales &#38; Marketing at Syndicom Inc. Syndicom is a provider of a collaborative [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=933&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/03/30/social-media-interview-with-walker-thompson-client/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3114/2781191739_6f66c33d0d_o.jpg" medium="image">
			<media:title type="html">Walker Thompson, VP Sales &#38; Marketing @Syndicom</media:title>
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		<item>
		<title>What&#8217;s the old Napster got to do with the new PR?</title>
		<link>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/</link>
		<comments>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:32:00 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyrights]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x y]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[information made powerful]]></category>
		<category><![CDATA[kazaa]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participations]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[relations]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[shunryu sukuki]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=586</guid>
		<description><![CDATA[As 2009 dawns here at Extanz we have been reflecting on  some of the simultaneously insightful and frustrating conversations we have had with folks recently around the notion of PR 2.0 and what counts as &#8220;success&#8221; in such a field. Now, we know we say we do PR 2.0 and the term sits heavily with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=586&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://1.gravatar.com/avatar/302e890a9bf20f5d2e4ce8182c319208?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Kirsten Broadfoot</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/171/400531951_2e24510274_m.jpg" medium="image" />

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	</item>
		<item>
		<title>Trust 2.0 &#8230; Get Used To It</title>
		<link>http://extanz.com/2008/12/12/trust-20-get-used-to-it/</link>
		<comments>http://extanz.com/2008/12/12/trust-20-get-used-to-it/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:05:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[cloggers]]></category>
		<category><![CDATA[clogging]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[interruption day marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[paul zak]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[rodger doodley]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[the moral molecule]]></category>
		<category><![CDATA[trust 2.0]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=545</guid>
		<description><![CDATA[I am more and more convinced that 2.0 is a mindset.  I was on Twitter (like always) last weekend between attending to the urgent lives of my 5 and 3 year olds&#8230; (Tonka trucks and other logistical movements) and struck up a conversation with @bakespace (bake who you may say? &#8230; twitter name/id). Much of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=545&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/12/trust-20-get-used-to-it/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3262/2597223997_9b2975d547_m.jpg" medium="image">
			<media:title type="html">trust</media:title>
		</media:content>

		<media:content url="http://farm1.static.flickr.com/38/80772834_4d4e2e8724_m.jpg" medium="image">
			<media:title type="html">shielded</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3253/3094358118_0122b16c5c.jpg?v=0" medium="image">
			<media:title type="html">forrester </media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
	</item>
		<item>
		<title>What the Blog?</title>
		<link>http://extanz.com/2008/12/01/what-the-blog/</link>
		<comments>http://extanz.com/2008/12/01/what-the-blog/#comments</comments>
		<pubDate>Mon, 01 Dec 2008 15:14:11 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[customer]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[extanz.com]]></category>
		<category><![CDATA[grow your business]]></category>
		<category><![CDATA[influential]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[the connection]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[website]]></category>
		<category><![CDATA[what the blog]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=529</guid>
		<description><![CDATA[One of the things Extanz is committed to is &#8220;growing experts&#8221;. It&#8217;s one of our core values. We take this approach to our clients and to ourselves. My story is a case in point&#8230;.. Until recently I didn’t really understand what all this blogging was about. To be perfectly honest I thought it was primarily [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=529&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/12/01/what-the-blog/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">laniha82</media:title>
		</media:content>

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			<media:title type="html">Question Mark</media:title>
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			<media:title type="html">question</media:title>
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			<media:title type="html">question</media:title>
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		<item>
		<title>Interview with an Account Manager&#8230;</title>
		<link>http://extanz.com/2008/11/05/interview-with-an-account-manager/</link>
		<comments>http://extanz.com/2008/11/05/interview-with-an-account-manager/#comments</comments>
		<pubDate>Wed, 05 Nov 2008 22:03:23 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[account manager]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[job description]]></category>
		<category><![CDATA[key account manager]]></category>
		<category><![CDATA[manager job description]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[wow account manager]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=473</guid>
		<description><![CDATA[We asked one of our newer team members to participate in an interview about the work she does with us. Since accepting the position of Account Manager Lauren has spent many an hour explaining to friends and family what it is exactly that she does for a living and what the *&#38;%$ &#8220;social media marketing&#8221; [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=473&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/11/05/interview-with-an-account-manager/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">laniha82</media:title>
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			<media:title type="html">Confused Hand</media:title>
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		<title>I read your twit, therefore I [and you] exist.</title>
		<link>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/</link>
		<comments>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 02:34:27 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[google organic]]></category>
		<category><![CDATA[micro bloggging]]></category>
		<category><![CDATA[mothership]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[search ranking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[tweeter]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[xfn]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=398</guid>
		<description><![CDATA[Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano blogging has started to take off, more questions have been raised about the particular &#8216;social media order&#8217; to which all these kinds of activities, like blogging, vlogging,  twitting etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=398&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
		</media:content>

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			<media:title type="html">twitter logo</media:title>
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			<media:title type="html">TweetDeck</media:title>
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	</item>
		<item>
		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogsphere]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[company]]></category>
		<category><![CDATA[company blog]]></category>
		<category><![CDATA[delicious]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[friendfeed]]></category>
		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product development team]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[Selling a house]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
		<category><![CDATA[stumbleupon]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=358&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Social Media Marketing and PR 2.0 - The Basics - by www.extanz.com</media:title>
		</media:content>

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			<media:title type="html">Bookmark and Share</media:title>
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		<title>WOM-ophily: Why does social media marketing matter?</title>
		<link>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/</link>
		<comments>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:49:17 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[best practice]]></category>
		<category><![CDATA[blink]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[caring]]></category>
		<category><![CDATA[cheaper marketing]]></category>
		<category><![CDATA[consumer apathy]]></category>
		<category><![CDATA[customer care]]></category>
		<category><![CDATA[homophily]]></category>
		<category><![CDATA[hyper-targeting]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[influence patterns]]></category>
		<category><![CDATA[information immunity]]></category>
		<category><![CDATA[marketing budget]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[roi]]></category>
		<category><![CDATA[saturation points]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web 2.0 pr]]></category>
		<category><![CDATA[WOM]]></category>
		<category><![CDATA[word of mouth]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=237</guid>
		<description><![CDATA[I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think &#8220;homophily&#8221;. Wikipedia explains&#8230;..&#8220;Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc&#8230;)&#8221; Word Of Mouth (WOM) marketing has been around for ever and since commerce was invented. There is now a few more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=237&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://bks7.books.google.com/books?id=topDAQAACAAJ&#38;printsec=frontcover&#38;img=1&#38;zoom=1&#38;sig=ACfU3U1sSDa6LwXmdZ_2uTgN-8cOoPTavw" medium="image" />

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			<media:title type="html">Do you care?</media:title>
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		<item>
		<title>Towards PR 2.0 = RSS Marketing + A Conversational Mindset</title>
		<link>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/</link>
		<comments>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:02:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business blogging]]></category>
		<category><![CDATA[canon]]></category>
		<category><![CDATA[control]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[driving traffic]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fans]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[information immunity]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[jamba juice]]></category>
		<category><![CDATA[mini feed]]></category>
		<category><![CDATA[new pattern of influence]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[plaxo]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public relation 2.0]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[saturation points]]></category>
		<category><![CDATA[search marketing]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[sncr]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[web 2.0 pr]]></category>
		<category><![CDATA[web marketing]]></category>
		<category><![CDATA[web traffic]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=208</guid>
		<description><![CDATA[These days we get asked more and more: &#8220;is what you do PR?&#8221; We tend to say, &#8220;hmm not really &#8211; but kind of&#8221; &#8230;the answer seems to depend on whether we are talking with someone who can actually understand the &#8220;let your audience participate with you&#8221; part and considers that PR or not. Most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=208&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">no activity...</media:title>
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			<media:title type="html">Bookmark and Share</media:title>
		</media:content>
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