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		<title>Your Government 2.0 has arrived &#8211; U Ready?</title>
		<link>http://extanz.com/2009/01/21/your-government-20/</link>
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		<pubDate>Wed, 21 Jan 2009 05:01:40 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<description><![CDATA[Lately,  the blogosphere has been speculating  if Mr Obama would &#8217;follow through&#8217; the social media groundswell movement his campaign had started with his government.  Today was a good sign. From having his Blackberry taken away for security reasons (then given back to him), the &#8220;twitterverse&#8221; has kept debating. The HOPE is: &#8220;we don&#8217;t want the traditional way&#8221;, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=686&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Got A Higher Purpose?</title>
		<link>http://extanz.com/2008/11/16/got-a-higher-purpose/</link>
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		<pubDate>Sun, 16 Nov 2008 03:51:29 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<description><![CDATA[I never thought I&#8217;d write as I do now, in this case,  in a blog. My work has revolved a lot around marketing and business development for hi-tech, software, internet startups and social media for  3 years now. Good things can happen. How do you feel about blogging, tweeting, writing your self and putting your status [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=494&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>WOM-ophily: Why does social media marketing matter?</title>
		<link>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/</link>
		<comments>http://extanz.com/2008/08/19/wom-ophily-why-does-social-media-marketing-matter/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:49:17 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[WOM]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=237</guid>
		<description><![CDATA[I really wish this was a word. Internet might make it to be but I doubt it . WOMophily. Okay, think &#8220;homophily&#8221;. Wikipedia explains&#8230;..&#8220;Individuals in homophilic relationships share common characteristics (beliefs, values, education, etc&#8230;)&#8221; Word Of Mouth (WOM) marketing has been around for ever and since commerce was invented. There is now a few more [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=237&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Do you care?</media:title>
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