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		<title>We vote with our (c)licks&#8230; Ben &amp; Jerry&#8217;s meets social media.</title>
		<link>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/</link>
		<comments>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:13:44 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[ben & jerrys]]></category>
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		<category><![CDATA[digital footprint]]></category>
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		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
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		<category><![CDATA[social media]]></category>
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		<description><![CDATA[Living and breathing social media is like riding Gold Bar Rim on my mountain bike&#8230;  an interesting analogy for current times. I also tend to forget that newcomers may be slightly confused or afraid about venturing into conversational marketing. You&#8217;re exposing yourself, your business, your thoughts, your ideas, you are opening up&#8230; users will come and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=748&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Is Social Media Marketing the Green Way to Go?</title>
		<link>http://extanz.com/2009/01/23/is-social-media-marketing-the-green-way-to-go/</link>
		<comments>http://extanz.com/2009/01/23/is-social-media-marketing-the-green-way-to-go/#comments</comments>
		<pubDate>Fri, 23 Jan 2009 00:04:03 +0000</pubDate>
		<dc:creator>Lauren Harwood</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apple mac]]></category>
		<category><![CDATA[environmental sustainability]]></category>
		<category><![CDATA[excel energy]]></category>
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		<category><![CDATA[green green]]></category>
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		<category><![CDATA[paperless office]]></category>
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		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[sustainability]]></category>
		<category><![CDATA[sustainable]]></category>
		<category><![CDATA[the green office]]></category>
		<category><![CDATA[the paperless office]]></category>
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		<guid isPermaLink="false">http://extanz.com/?p=705</guid>
		<description><![CDATA[When typing &#8220;Green Marketing&#8221; into Google, I was looking for companies, blogs, news articles, websites, etc. about which marketing companies claim to be green.  All I found were marketing companies calling themselves &#8220;Green Marketing&#8221;, not because of their own sustainability or the reduction of their office&#8217;s carbon footprint.  When they say &#8220;Green Marketing&#8221; all they [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=705&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">laniha82</media:title>
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		<title>Trust 2.0 &#8230; Get Used To It</title>
		<link>http://extanz.com/2008/12/12/trust-20-get-used-to-it/</link>
		<comments>http://extanz.com/2008/12/12/trust-20-get-used-to-it/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:05:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[Blog]]></category>
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		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[interruption day marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[paul zak]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[rodger doodley]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media agency]]></category>
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		<guid isPermaLink="false">http://extanz.com/?p=545</guid>
		<description><![CDATA[I am more and more convinced that 2.0 is a mindset.  I was on Twitter (like always) last weekend between attending to the urgent lives of my 5 and 3 year olds&#8230; (Tonka trucks and other logistical movements) and struck up a conversation with @bakespace (bake who you may say? &#8230; twitter name/id). Much of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=545&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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