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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; lead generation</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; lead generation</title>
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		<title>The Art of Engagement</title>
		<link>http://extanz.com/2010/11/23/the-art-of-engagement/</link>
		<comments>http://extanz.com/2010/11/23/the-art-of-engagement/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:58:10 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
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		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
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		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1685</guid>
		<description><![CDATA[To engage (as per Merriam-Webster dictionary): to attract and hold by influence and power; to interlock with, to mesh, to bind to something; to provide occupation for, to hold the attention of, to induce participation, to bring together, to deal with especially at length, to take part, to give attention to something. Think about people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1685&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>10 Social Media benchmarks, what are your plans for 2010?</title>
		<link>http://extanz.com/2009/12/01/10-social-media-benchmarks-what-are-your-plans-for-2010/</link>
		<comments>http://extanz.com/2009/12/01/10-social-media-benchmarks-what-are-your-plans-for-2010/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:38:33 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[dissemination]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social media goals]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1150</guid>
		<description><![CDATA[&#8220;Am I doing the right thing?&#8221; most agents involved in social media ask. This blog intends to offer a reflection on where and how to ground benchmarks for an organization or brand. It&#8217;s not a one size fits all approach. A few weeks ago, Sergio Balegno from MarketingSherpa was engaged in an interesting conversation about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1150&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Should We Re-Think the Lead Generation Funnel?</title>
		<link>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/</link>
		<comments>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:11:02 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
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		<category><![CDATA[empower us]]></category>
		<category><![CDATA[empower users]]></category>
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		<category><![CDATA[fan]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[qualification]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[sales pipeline funnel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yannr]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1110</guid>
		<description><![CDATA[What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual &#8220;vote to participate into a sales process&#8221; is seen by their &#8216;friends&#8217;. Did I shock you? It may not lead to a monetary transaction but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1110&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Trust 2.0 &#8230; Get Used To It</title>
		<link>http://extanz.com/2008/12/12/trust-20-get-used-to-it/</link>
		<comments>http://extanz.com/2008/12/12/trust-20-get-used-to-it/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:05:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[cloggers]]></category>
		<category><![CDATA[clogging]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[interruption day marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[paul zak]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[rodger doodley]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[the moral molecule]]></category>
		<category><![CDATA[trust 2.0]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=545</guid>
		<description><![CDATA[I am more and more convinced that 2.0 is a mindset.  I was on Twitter (like always) last weekend between attending to the urgent lives of my 5 and 3 year olds&#8230; (Tonka trucks and other logistical movements) and struck up a conversation with @bakespace (bake who you may say? &#8230; twitter name/id). Much of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=545&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">trust</media:title>
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			<media:title type="html">shielded</media:title>
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		<title>Daring Social Media: Any Online Marketers Out There?</title>
		<link>http://extanz.com/2008/08/29/daring-social-media-any-online-marketers-out-there/</link>
		<comments>http://extanz.com/2008/08/29/daring-social-media-any-online-marketers-out-there/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 04:25:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online affiliate marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[online marketing research]]></category>
		<category><![CDATA[opensocial]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web 2.0]]></category>
		<category><![CDATA[web online advertising]]></category>
		<category><![CDATA[website marketing]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=300</guid>
		<description><![CDATA[Do you think social media and social networking is only for finding friends? Um&#8230;.not quite! 30-40% of our customers&#8217; clients are registered on some form of social network(e.g. facebook), social bookmarking (e.g. stumbleupon) and social media sharing sites (e.g. flickr). Out there. Participating, creating, cooperating together. Are you with them or are you hibernating/hiding from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=300&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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