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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; internet marketing online</title>
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		<title>The medium is the message, (stupid).</title>
		<link>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/</link>
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		<pubDate>Tue, 09 Sep 2008 13:43:47 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
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		<category><![CDATA[internet marketing online]]></category>
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		<description><![CDATA[Ah, yes, who remembers Marshall McLuhan and his famous statement in Understanding Media (1964)? In claiming that &#8220;the medium is the message&#8221; McLuhan expresses the sentiment that there is a symbiotic relationship by which the medium influences how the message is perceived, creating subtle change over time&#8230;. a medium affects the society in which it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=330&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Daring Social Media: Any Online Marketers Out There?</title>
		<link>http://extanz.com/2008/08/29/daring-social-media-any-online-marketers-out-there/</link>
		<comments>http://extanz.com/2008/08/29/daring-social-media-any-online-marketers-out-there/#comments</comments>
		<pubDate>Fri, 29 Aug 2008 04:25:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[customer centric]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[online affiliate marketing]]></category>
		<category><![CDATA[online business]]></category>
		<category><![CDATA[online marketing]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=300</guid>
		<description><![CDATA[Do you think social media and social networking is only for finding friends? Um&#8230;.not quite! 30-40% of our customers&#8217; clients are registered on some form of social network(e.g. facebook), social bookmarking (e.g. stumbleupon) and social media sharing sites (e.g. flickr). Out there. Participating, creating, cooperating together. Are you with them or are you hibernating/hiding from [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=300&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Towards PR 2.0 = RSS Marketing + A Conversational Mindset</title>
		<link>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/</link>
		<comments>http://extanz.com/2008/08/11/towards-pr-20-rss-marketing-a-conversational-mindset/#comments</comments>
		<pubDate>Mon, 11 Aug 2008 18:02:43 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
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		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
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		<category><![CDATA[social media]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=208</guid>
		<description><![CDATA[These days we get asked more and more: &#8220;is what you do PR?&#8221; We tend to say, &#8220;hmm not really &#8211; but kind of&#8221; &#8230;the answer seems to depend on whether we are talking with someone who can actually understand the &#8220;let your audience participate with you&#8221; part and considers that PR or not. Most [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=208&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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