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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; engagement</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; engagement</title>
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		<title>The Art of Engagement</title>
		<link>http://extanz.com/2010/11/23/the-art-of-engagement/</link>
		<comments>http://extanz.com/2010/11/23/the-art-of-engagement/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:58:10 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1685</guid>
		<description><![CDATA[To engage (as per Merriam-Webster dictionary): to attract and hold by influence and power; to interlock with, to mesh, to bind to something; to provide occupation for, to hold the attention of, to induce participation, to bring together, to deal with especially at length, to take part, to give attention to something. Think about people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1685&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>Blue or Red pill? Brush strokes of a Resonance Marketing Framework.</title>
		<link>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/</link>
		<comments>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:18:45 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[business influence]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[core constituents]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[macro influence]]></category>
		<category><![CDATA[micro influence]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[resonance marketing]]></category>
		<category><![CDATA[social influence]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1475</guid>
		<description><![CDATA[Remember the blue vs red pill conversation? I&#8217;m here to talk about the red pill. The one that would bring uncertain truth. Truth is, the internet will continue to break down the walls of the information monopoly. Social influence of all sorts will speed up this disruption of old business models. A business will need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1475&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/red-pill.jpg?w=300" medium="image">
			<media:title type="html">red pill? blue pill?</media:title>
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			<media:title type="html">constituents &#38; aficionados</media:title>
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		<media:content url="http://extanz.files.wordpress.com/2010/07/paul-adams.png?w=300" medium="image">
			<media:title type="html">paul adams</media:title>
		</media:content>

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		<item>
		<title>How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning?</title>
		<link>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/</link>
		<comments>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:26:55 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[media landscape]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1260</guid>
		<description><![CDATA[We&#8217;ve built an interesting new paradigm with our practice that has allowed some great customers to trust that we could guide them through this new world of conversation. We help them where they fail to think like media companies when they have all the tools available. I still feel that too many won&#8217;t stand up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1260&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<item>
		<title>10 Social Media benchmarks, what are your plans for 2010?</title>
		<link>http://extanz.com/2009/12/01/10-social-media-benchmarks-what-are-your-plans-for-2010/</link>
		<comments>http://extanz.com/2009/12/01/10-social-media-benchmarks-what-are-your-plans-for-2010/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 15:38:33 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[dissemination]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[leadership]]></category>
		<category><![CDATA[market share]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[social media goals]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1150</guid>
		<description><![CDATA[&#8220;Am I doing the right thing?&#8221; most agents involved in social media ask. This blog intends to offer a reflection on where and how to ground benchmarks for an organization or brand. It&#8217;s not a one size fits all approach. A few weeks ago, Sergio Balegno from MarketingSherpa was engaged in an interesting conversation about [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1150&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/12/01/10-social-media-benchmarks-what-are-your-plans-for-2010/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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		<item>
		<title>Social Media Neophytes and Great Hopes</title>
		<link>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/</link>
		<comments>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:44:53 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[analytics google]]></category>
		<category><![CDATA[beginner]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[filtrbox]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google alert]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[neophyte]]></category>
		<category><![CDATA[one riot]]></category>
		<category><![CDATA[oneriot]]></category>
		<category><![CDATA[peoplebrowsr]]></category>
		<category><![CDATA[seesmic]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1057</guid>
		<description><![CDATA[A few weeks ago, I had the pleasure of sitting on a panel organized by the local Entrepreneurs network about social media. The audience was clearly a majority of neophytes from local businesses, agencies and even government. I think it was an eye opener for me as to what people have on their mind. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1057&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
	</item>
		<item>
		<title>What do Engagement and the Value Chain have in common?</title>
		<link>http://extanz.com/2009/06/12/what-do-engagement-and-the-value-chain-have-in-common/</link>
		<comments>http://extanz.com/2009/06/12/what-do-engagement-and-the-value-chain-have-in-common/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 03:51:28 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business twitter]]></category>
		<category><![CDATA[comcast]]></category>
		<category><![CDATA[comcast care]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[health 2.0]]></category>
		<category><![CDATA[michael porter]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[odell brewery]]></category>
		<category><![CDATA[odelltwitbrew]]></category>
		<category><![CDATA[patient centered care]]></category>
		<category><![CDATA[polldaddy]]></category>
		<category><![CDATA[relationship centered care]]></category>
		<category><![CDATA[socialcast]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitterbrew]]></category>
		<category><![CDATA[value chain]]></category>
		<category><![CDATA[wholefoods]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1050</guid>
		<description><![CDATA[&#8230; they are both being rocked by 2.0 &#8211; You didn&#8217;t think that Web 2.0 and other social web toys were just for pushy marketers, or did you? Starting with the old and maybe boring Michael Porter value chain allows me to set up a baseline for this piece.  Most of us may have been [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1050&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/06/12/what-do-engagement-and-the-value-chain-have-in-common/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3069/3015363598_af05b621b9.jpg" medium="image" />

		<media:content url="http://www.yannr.com/wp-content/uploads/2009/06/Odells-poll-300x213.jpg" medium="image">
			<media:title type="html">Odell&#039;s-poll</media:title>
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		<media:content url="https://cotweet.com/site/images/logo_vertical.png" medium="image" />
	</item>
		<item>
		<title>Ideas for managing personal VS corporate brands online</title>
		<link>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/</link>
		<comments>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/#comments</comments>
		<pubDate>Fri, 29 May 2009 15:44:34 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[buzz]]></category>
		<category><![CDATA[clay shirky]]></category>
		<category><![CDATA[coaching]]></category>
		<category><![CDATA[communication]]></category>
		<category><![CDATA[corporation branding]]></category>
		<category><![CDATA[employee guide]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[here come everybody]]></category>
		<category><![CDATA[listen and learn]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=949</guid>
		<description><![CDATA[Does seeing a picture of your boss at a party on Facebook weird you out? Is your son or daughter not accepting to friend you on their social networks? We&#8217;ve definitely moved to a world where the lines are blurry. Online identities have definitely moved from anonymous to the &#8220;real me&#8221;.  Interconnectedness makes identities (personal [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=949&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/05/29/ideas-for-managing-personal-vs-corporate-brands-online/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Graphic by fredcavazza on Flickr.com</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3141/2739710371_6fcb013c73_m.jpg" medium="image" />

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
	</item>
		<item>
		<title>Give &#8216;em a hammer&#8230; Give &#8216;em a twitter&#8230;</title>
		<link>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/</link>
		<comments>http://extanz.com/2009/04/15/give-em-a-hammer-give-em-a-twitter/#comments</comments>
		<pubDate>Wed, 15 Apr 2009 19:50:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[3rd spaces]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[boulder]]></category>
		<category><![CDATA[Colorado]]></category>
		<category><![CDATA[colorado springs]]></category>
		<category><![CDATA[copy]]></category>
		<category><![CDATA[denver]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[email marketing]]></category>
		<category><![CDATA[embracing]]></category>
		<category><![CDATA[energizing]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fort collins]]></category>
		<category><![CDATA[hammer]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[listening]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media roi]]></category>
		<category><![CDATA[social media strategy]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[supporting]]></category>
		<category><![CDATA[talking]]></category>
		<category><![CDATA[the groundswell]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[Usability]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=951</guid>
		<description><![CDATA[As far as social media circles and events go, I like to think I get around. While I am getting around, I tend to meet 3 kind of folks. Recently, the kinds of conversations I have had with them have caused me to wonder about this whole social media hype thing that we&#8217;ve got going on&#8230;. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=951&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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			<media:title type="html">Giv em a hammer, Giv em a twitter</media:title>
		</media:content>

		<media:content url="http://farm3.static.flickr.com/2059/2391360536_8424295f43_m.jpg" medium="image">
			<media:title type="html">Groundswell tool from Forrester Research</media:title>
		</media:content>

		<media:content url="http://www.emarketer.com/images/chart_gifs/102001-103000/102369.gif" medium="image">
			<media:title type="html">Data from the Aberdeen Group, March 11, 2009</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />
	</item>
		<item>
		<title>CPA, CPC vs. Social Media Engagement &#8211; It&#8217;s like going to another country.</title>
		<link>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/</link>
		<comments>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/#comments</comments>
		<pubDate>Wed, 23 Jul 2008 18:07:54 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[CPA]]></category>
		<category><![CDATA[CPC]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[french]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[pamela]]></category>
		<category><![CDATA[paris]]></category>
		<category><![CDATA[pownce]]></category>
		<category><![CDATA[skype]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[tag]]></category>
		<category><![CDATA[tag cloud]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=61</guid>
		<description><![CDATA[Have you ever been to France? They speak French over there, they argue a lot and are extremely social around food &#8211; I know this because I actually lived there 25 years . Well, engaging in Social Media is like visiting France&#8217;s back country where CPC (cost per click) and CPA (cost per action) are [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=61&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/23/cpa-cpc-vs-social-engagement-its-like-going-to-another-country/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://jilltxt.net/wp-content/uploads/2006/10/tagcloud-bards-to-blogs.png" medium="image" />
	</item>
		<item>
		<title>Facebook page VS Social Media :)</title>
		<link>http://extanz.com/2008/07/15/facebook-page-vs-social-media/</link>
		<comments>http://extanz.com/2008/07/15/facebook-page-vs-social-media/#comments</comments>
		<pubDate>Tue, 15 Jul 2008 04:24:25 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=62</guid>
		<description><![CDATA[The tree, the forest&#8230; you follow me. When asked about their social media programs, I often get this response from organizations &#8220;Facebook&#8230;..yeah&#8230;.. um, we just hired this student to build a Facebook page for us, yeah&#8230;.it&#8217;s really going to make a BIG difference&#8230;&#8221; Right. Pull the other one. So I say: &#8220;Are you tracking it? [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=62&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/15/facebook-page-vs-social-media/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3123/2665860330_f60593a037.jpg?v=1216095621" medium="image" />
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