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	<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; digital footprint</title>
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		<title>Extanz.com - Business Intelligence, PR 2.0, New Media &#187; digital footprint</title>
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		<title>Jeremiah Owyang VS Forrester Research or the reality of digital footprint divorces</title>
		<link>http://extanz.com/2009/08/21/jeremiah-owyang-vs-forrester-research-or-the-reality-of-digital-footprint-divorces/</link>
		<comments>http://extanz.com/2009/08/21/jeremiah-owyang-vs-forrester-research-or-the-reality-of-digital-footprint-divorces/#comments</comments>
		<pubDate>Fri, 21 Aug 2009 14:19:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[@jowyang]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[blogging]]></category>
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		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[employee guide]]></category>
		<category><![CDATA[Forrester]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[idea factory]]></category>
		<category><![CDATA[Jeremia Owyang]]></category>
		<category><![CDATA[kutcher]]></category>
		<category><![CDATA[social media guide]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1079</guid>
		<description><![CDATA[Yesterday&#8217;s news about Jeremia Owyang leaving Forrester research is a very important day for social media and its use by businesses. I&#8217;ve been a fan of Jeremiah&#8217;s work for a long time now. He was best described as an &#8220;idea factory&#8221; by his boss and I totally agree with this. He&#8217;s made (and will continue) [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1079&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>We vote with our (c)licks&#8230; Ben &amp; Jerry&#8217;s meets social media.</title>
		<link>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/</link>
		<comments>http://extanz.com/2009/01/27/we-vote-with-our-clicks-ben-jerrys-meets-social-media/#comments</comments>
		<pubDate>Tue, 27 Jan 2009 16:13:44 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[ben & jerrys]]></category>
		<category><![CDATA[ben and jerry]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[location]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relationship marketing]]></category>
		<category><![CDATA[semantic]]></category>
		<category><![CDATA[smell]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social networking]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web semantic]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=748</guid>
		<description><![CDATA[Living and breathing social media is like riding Gold Bar Rim on my mountain bike&#8230;  an interesting analogy for current times. I also tend to forget that newcomers may be slightly confused or afraid about venturing into conversational marketing. You&#8217;re exposing yourself, your business, your thoughts, your ideas, you are opening up&#8230; users will come and [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=748&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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		<title>Trust 2.0 &#8230; Get Used To It</title>
		<link>http://extanz.com/2008/12/12/trust-20-get-used-to-it/</link>
		<comments>http://extanz.com/2008/12/12/trust-20-get-used-to-it/#comments</comments>
		<pubDate>Fri, 12 Dec 2008 21:05:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[chris brogan]]></category>
		<category><![CDATA[cloggers]]></category>
		<category><![CDATA[clogging]]></category>
		<category><![CDATA[digital divide]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[forrester research]]></category>
		<category><![CDATA[groundswell]]></category>
		<category><![CDATA[interruption day marketing]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[mindset]]></category>
		<category><![CDATA[neuroscience]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[paul zak]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[rodger doodley]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[the moral molecule]]></category>
		<category><![CDATA[trust 2.0]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=545</guid>
		<description><![CDATA[I am more and more convinced that 2.0 is a mindset.  I was on Twitter (like always) last weekend between attending to the urgent lives of my 5 and 3 year olds&#8230; (Tonka trucks and other logistical movements) and struck up a conversation with @bakespace (bake who you may say? &#8230; twitter name/id). Much of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=545&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>6</slash:comments>
	
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			<media:title type="html">shielded</media:title>
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		<title>The Relevancy Bell Curve&#8230; Google, Brands and Blogging</title>
		<link>http://extanz.com/2008/10/20/therelevancybellcurve/</link>
		<comments>http://extanz.com/2008/10/20/therelevancybellcurve/#comments</comments>
		<pubDate>Mon, 20 Oct 2008 21:43:04 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogging software]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[free blogging]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google page ranking]]></category>
		<category><![CDATA[google SEO]]></category>
		<category><![CDATA[linked]]></category>
		<category><![CDATA[linked in]]></category>
		<category><![CDATA[page ranking]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[relevant]]></category>
		<category><![CDATA[relevant to]]></category>
		<category><![CDATA[search relevancy]]></category>
		<category><![CDATA[social network graph]]></category>
		<category><![CDATA[successful business]]></category>
		<category><![CDATA[the bell curve]]></category>
		<category><![CDATA[the social graph]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter blog]]></category>
		<category><![CDATA[twitter facebook]]></category>
		<category><![CDATA[what is blogging]]></category>
		<category><![CDATA[wordpress seo]]></category>
		<category><![CDATA[xfn]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=428</guid>
		<description><![CDATA[&#8220;We don&#8217;t actually want you to be successful&#8221;  said Google CEO Eric Schmidt. The company&#8217;s algorithms are trying to find the most relevant search results, after all, not the sites that best game the system. &#8220;The fundamental way to increase your rank is to increase your relevance,&#8221; he added.   In this extract, from AdAge.com we [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=428&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/20/therelevancybellcurve/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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			<media:title type="html">Google CEO Eric Schmidt</media:title>
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		<title>I read your twit, therefore I [and you] exist.</title>
		<link>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/</link>
		<comments>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 02:34:27 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[google organic]]></category>
		<category><![CDATA[micro bloggging]]></category>
		<category><![CDATA[mothership]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[search ranking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[tweeter]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[xfn]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=398</guid>
		<description><![CDATA[Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano blogging has started to take off, more questions have been raised about the particular &#8216;social media order&#8217; to which all these kinds of activities, like blogging, vlogging,  twitting etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=398&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/feed/</wfw:commentRss>
		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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