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		<title>How human should brands become?</title>
		<link>http://extanz.com/2010/12/01/how-human-should-brands-become/</link>
		<comments>http://extanz.com/2010/12/01/how-human-should-brands-become/#comments</comments>
		<pubDate>Wed, 01 Dec 2010 16:18:01 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[business communication]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[face to face]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1711</guid>
		<description><![CDATA[We, social media, as an industry, forget that the roots and outcomes of what we do lie in the realm of face to face conversation; that is, face to face conversation &#8211; its nature, effectiveness and accomplishments, should guide the use of social media from an engagement and community perspective. Social media interaction, when considered on [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1711&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>The Art of Engagement</title>
		<link>http://extanz.com/2010/11/23/the-art-of-engagement/</link>
		<comments>http://extanz.com/2010/11/23/the-art-of-engagement/#comments</comments>
		<pubDate>Tue, 23 Nov 2010 21:58:10 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[measurement]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1685</guid>
		<description><![CDATA[To engage (as per Merriam-Webster dictionary): to attract and hold by influence and power; to interlock with, to mesh, to bind to something; to provide occupation for, to hold the attention of, to induce participation, to bring together, to deal with especially at length, to take part, to give attention to something. Think about people [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1685&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>Should We Re-Think the Lead Generation Funnel?</title>
		<link>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/</link>
		<comments>http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comments</comments>
		<pubDate>Fri, 23 Oct 2009 15:11:02 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[audience]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[constituents]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[core customers]]></category>
		<category><![CDATA[empower us]]></category>
		<category><![CDATA[empower users]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan]]></category>
		<category><![CDATA[lead generation]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[qualification]]></category>
		<category><![CDATA[sales funnel]]></category>
		<category><![CDATA[sales pipeline funnel]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[target market]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[yannr]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1110</guid>
		<description><![CDATA[What happens when someone becomes a fan of a facebook fan page? What happens when someone RT retweets something? What happens when you hold a conversation on Linkedin? This individual &#8220;vote to participate into a sales process&#8221; is seen by their &#8216;friends&#8217;. Did I shock you? It may not lead to a monetary transaction but [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1110&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Social Media Neophytes and Great Hopes</title>
		<link>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/</link>
		<comments>http://extanz.com/2009/07/16/social-media-neophytes-and-great-hopes/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 17:44:53 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[analytics google]]></category>
		<category><![CDATA[beginner]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[entrepreneurs]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[filtrbox]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[google alert]]></category>
		<category><![CDATA[google alerts]]></category>
		<category><![CDATA[google analytics]]></category>
		<category><![CDATA[neophyte]]></category>
		<category><![CDATA[one riot]]></category>
		<category><![CDATA[oneriot]]></category>
		<category><![CDATA[peoplebrowsr]]></category>
		<category><![CDATA[seesmic]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social networks]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1057</guid>
		<description><![CDATA[A few weeks ago, I had the pleasure of sitting on a panel organized by the local Entrepreneurs network about social media. The audience was clearly a majority of neophytes from local businesses, agencies and even government. I think it was an eye opener for me as to what people have on their mind. For [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=1057&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Social Media and Extanz &#8211; Together we rise</title>
		<link>http://extanz.com/2008/09/03/social-media-and-extanz-together-we-rise/</link>
		<comments>http://extanz.com/2008/09/03/social-media-and-extanz-together-we-rise/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 21:37:28 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[active participation]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[good work]]></category>
		<category><![CDATA[prosumer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=322</guid>
		<description><![CDATA[As someone intrigued by the ways in which individuals, communities, organizations and societies coordinate and communicate themselves, raising Extanz and the adoption of social media has provided much food for thought and opportunities for reflection. As someone deeply committed to the practice of good work and also intimately involved with the creation and continued growth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=322&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>When will we get serious about virtual/web based/online conferencing?</title>
		<link>http://extanz.com/2008/07/08/when-will-we-get-serious-about-virtualweb-basedonline-conferencing/</link>
		<comments>http://extanz.com/2008/07/08/when-will-we-get-serious-about-virtualweb-basedonline-conferencing/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 15:47:32 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Crowdvine]]></category>
		<category><![CDATA[Elluminate]]></category>
		<category><![CDATA[EventVue]]></category>
		<category><![CDATA[Icohere]]></category>
		<category><![CDATA[international conference]]></category>
		<category><![CDATA[Mike Wesch]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[online conference]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=55</guid>
		<description><![CDATA[So for a couple of hours today I have been looking at conferences on Health 2.0 or Medicine 2.0 to attend this year as I want to go and see what&#8217;s out there, what kind of work people are doing, have great conversations etc&#8230;Aside from the cost of travel, the registration prices for these conferences [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&amp;blog=4103552&amp;post=55&amp;subd=extanz&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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