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		<title>Wineries &amp; Social Media Part 1: David moves faster than Goliath &#8230; again.</title>
		<link>http://extanz.com/2010/09/29/wineries-social-media-part-1-david-moves-faster-than-goliath-again/</link>
		<comments>http://extanz.com/2010/09/29/wineries-social-media-part-1-david-moves-faster-than-goliath-again/#comments</comments>
		<pubDate>Wed, 29 Sep 2010 18:09:40 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter wine tasting]]></category>
		<category><![CDATA[wine blogs]]></category>
		<category><![CDATA[wineries]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1567</guid>
		<description><![CDATA[With harvest season under way in much of wine country, it seemed an appropriate time to check out the presence of the broader U.S. wine industry on various social networks and examine how social media is being used by various levels of the industry. Blogging, the backbone of any social media program, became a favored [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1567&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>8</slash:comments>
	
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			<media:title type="html">Extanz</media:title>
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		<title>Where is our industry going? #SocialMedia</title>
		<link>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/</link>
		<comments>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:21:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[higher purpose]]></category>
		<category><![CDATA[mike fruchter]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[thought leaders]]></category>
		<category><![CDATA[valeria maltoni]]></category>
		<category><![CDATA[wayne sutton]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1464</guid>
		<description><![CDATA[When Michael Fruchter left for Pierson Grant in mid 09&#8242;, I thought &#8220;wow&#8230;. great opportunity good for him.&#8221; When a bit later late 09&#8242;, Wayne Sutton joined Twine Interactive (and may have left since), I started to think that things where changing and thought I&#8217;d better write a blog about this. I didn&#8217;t. Now Valeria [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=1464&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Twitter did it again, it&#8217;s about the people</title>
		<link>http://extanz.com/2009/01/16/twitter-did-it-again-its-about-the-people/</link>
		<comments>http://extanz.com/2009/01/16/twitter-did-it-again-its-about-the-people/#comments</comments>
		<pubDate>Fri, 16 Jan 2009 20:04:45 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[boulder fire]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[constituents]]></category>
		<category><![CDATA[customers]]></category>
		<category><![CDATA[dia airport]]></category>
		<category><![CDATA[higher purpose]]></category>
		<category><![CDATA[hudson river]]></category>
		<category><![CDATA[twitpic]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[us airways]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=668</guid>
		<description><![CDATA[  Yesterday was again a day for the people, powered by twitter &#8211; Ok they are now looking at making money (and should), I just hope they&#8217;ll stay true to the people&#8230; actually if they don&#8217;t, the conversational bees (us) will swarm to the next thing. Back to the airplane, @jkrums  was on the ferry crossing the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=668&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<title>Got A Higher Purpose?</title>
		<link>http://extanz.com/2008/11/16/got-a-higher-purpose/</link>
		<comments>http://extanz.com/2008/11/16/got-a-higher-purpose/#comments</comments>
		<pubDate>Sun, 16 Nov 2008 03:51:29 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[a higher purpose]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[brightkite]]></category>
		<category><![CDATA[CMO]]></category>
		<category><![CDATA[customer engagement]]></category>
		<category><![CDATA[facebook twitter]]></category>
		<category><![CDATA[good stuff]]></category>
		<category><![CDATA[good things]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[micro blogging]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[the economist]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[twitter blog]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=494</guid>
		<description><![CDATA[I never thought I&#8217;d write as I do now, in this case,  in a blog. My work has revolved a lot around marketing and business development for hi-tech, software, internet startups and social media for  3 years now. Good things can happen. How do you feel about blogging, tweeting, writing your self and putting your status [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=494&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>3</slash:comments>
	
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		<title>I read your twit, therefore I [and you] exist.</title>
		<link>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/</link>
		<comments>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 02:34:27 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[google organic]]></category>
		<category><![CDATA[micro bloggging]]></category>
		<category><![CDATA[mothership]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[search ranking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[tweeter]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[xfn]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=398</guid>
		<description><![CDATA[Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano blogging has started to take off, more questions have been raised about the particular &#8216;social media order&#8217; to which all these kinds of activities, like blogging, vlogging,  twitting etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=398&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>Social Media Marketing: The Basics</title>
		<link>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/</link>
		<comments>http://extanz.com/2008/09/11/the-freakin-basics-social-media-marketing/#comments</comments>
		<pubDate>Thu, 11 Sep 2008 22:02:24 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authenticity]]></category>
		<category><![CDATA[blog distribution]]></category>
		<category><![CDATA[blogosphere]]></category>
		<category><![CDATA[blogsphere]]></category>
		<category><![CDATA[branding]]></category>
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		<category><![CDATA[company blog]]></category>
		<category><![CDATA[delicious]]></category>
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		<category><![CDATA[fundraising]]></category>
		<category><![CDATA[hi5]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[myspace]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[political campaign]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[product development]]></category>
		<category><![CDATA[product development team]]></category>
		<category><![CDATA[product launch]]></category>
		<category><![CDATA[rss marketing]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[second life]]></category>
		<category><![CDATA[Selling a house]]></category>
		<category><![CDATA[seo]]></category>
		<category><![CDATA[slideshare]]></category>
		<category><![CDATA[social graph]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media marketing graph]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[social media why does it matter]]></category>
		<category><![CDATA[socialthing]]></category>
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		<guid isPermaLink="false">http://extanz.wordpress.com/?p=358</guid>
		<description><![CDATA[Social Media Marketing&#8230; it doesn&#8217;t bite &#8230;really&#8230; it&#8217;s as respectful as you are&#8230; now rock on! But before you start out, here are some basic ideas: - Content is KING: the best content in your industry is worth gold. - Numbers count: everyone understands that the more connected you are, the more relevant you are. [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&#038;blog=4103552&#038;post=358&#038;subd=extanz&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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