Eurobike and Interbike are fast approaching, making the cycling industry just about insane. We’re also lucky to have the USA Pro Challenge hurling through the Colorado Rockies this week. I will have the pleasure of attending Interbike again this year and hope to meet as many folks as possible. Drop me a line if you want to meet up for coffee: yann [at] extanz.com. I’ll also be DSLR cruising as usual!
Hard working bloggers can represent the biking culture in so many more ways than traditional media. Read their blogs, and think about bike products from their sponsors. There have been large movements in the Top 50 — up and down, with bloggers coming into the list and some disappearing. Here are my main take aways:
- Watch the Cycle Chic Movement: Denmark Cycling Chic (TM) Copenhagen (9th in 2010) dethroned Bike Snob NYC this year, and there’s a very good reason. At least 11 of the Top 50 cycling bloggers here are women. Cycling Chic Copenhagen has started a global movement — we can see many links pointing to Mikael’s blog (not ‘her’ indeed). This sub-community is rocking the blogosphere, or shall say women are rocking it! Women bloggers are a definite force to be reckoned with in the cycling world. In any community, sub-communities have stronger ties. They read each other more closely and influence each other. They also link to each other more which shows in this list. Next year, I may have to separate them from the larger pool to be fair to the rest. If a blogger dropped from last year’s list, it doesn’t mean they are less influential however. The Cycling Chics are just getting stronger. More women in cycling is good IMHO :)
- Twitter and Facebook use: Looking at the numbers, Twitter is the definite place for people to connect with the Top 50 bloggers (over Facebook) beside their blog. 18 months ago, only 10% were on Facebook. It’s the reverse today as a large majority (66%) are using this medium to keep in touch with their community. Still a good 1/3 do not have either a Facebook page or a Twitter page, depending on preference. I assume the main reasons are either it is to time consuming (Facebook especially) or too brief (Twitter) and lacks conversational meaning. It’s also interesting that a good 44% have not shifted to ‘vanity URL‘ on Facebook. Get on it people!
- Influence through Twitter and Facebook: As we can see with the both the numbers of followers or fans, we could have re-ranked everything accordingly. There is not a strong correlation between bloggers’ influence and social network influence even though some clearly use it well to spread the word and engage i.e. Cycle Chic Copenhagen on Facebook or Bike Snob NYC on Twitter.
- Other interesting tidbits: Some blogs have had an impressive progression like Let’s go ride a bike by going from 29th to 4th place or Lovely Biycle going from 38th to 6th. On the brand side, Surly is doing it right… by breaking the Top 50 while no other brand blog is even close (we’d be happy to advise :))
Ride on and see you in Vegas,