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	<title>Extanz - PR 2.0 and Inbound Marketing</title>
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	<link>http://extanz.com</link>
	<description>Harnessing social &#38; new media to amplify your brand, sustain your community and make you stand out from the rest!</description>
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		<title>Extanz - PR 2.0 and Inbound Marketing</title>
		<link>http://extanz.com</link>
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		<item>
		<title>FlipBoard: Just a tipping point or a real game changer?</title>
		<link>http://extanz.com/2010/07/22/flipboard-just-a-tipping-point-or-a-real-game-changer/</link>
		<comments>http://extanz.com/2010/07/22/flipboard-just-a-tipping-point-or-a-real-game-changer/#comments</comments>
		<pubDate>Thu, 22 Jul 2010 17:27:28 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[filtering]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[relevancy]]></category>
		<category><![CDATA[social graph]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1502</guid>
		<description><![CDATA[The writing is on the wall&#8230;We&#8217;re moving closer to Social what? and we took a huge step yesterday with the release of FlipBoard, as part of the iPad store. A few years ago, given new powers, we flocked to new media. Clay Shirky called it the &#8220;largest increase in expressive capability in human history&#8220;. Content [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1502&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/22/flipboard-just-a-tipping-point-or-a-real-game-changer/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
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		<media:content url="http://extanz.files.wordpress.com/2010/07/clay-shirky.png?w=300" medium="image">
			<media:title type="html">Clay Shirky</media:title>
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		<item>
		<title>Blue or Red pill? Brush strokes of a Resonance Marketing Framework.</title>
		<link>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/</link>
		<comments>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/#comments</comments>
		<pubDate>Wed, 14 Jul 2010 14:18:45 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[inbound marketing]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[resonance marketing]]></category>
		<category><![CDATA[motivation]]></category>
		<category><![CDATA[core constituents]]></category>
		<category><![CDATA[social influence]]></category>
		<category><![CDATA[micro influence]]></category>
		<category><![CDATA[macro influence]]></category>
		<category><![CDATA[business influence]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1475</guid>
		<description><![CDATA[Remember the blue vs red pill conversation? I&#8217;m here to talk about the red pill. The one that would bring uncertain truth. Truth is, the internet will continue to break down the walls of the information monopoly. Social influence of all sorts will speed up this disruption of old business models. A business will need [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1475&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/14/blue-or-red-pill-brush-strokes-of-a-resonance-marketing-framework/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/248d3f9093bd65d5332e0e27fc4bbeeb?s=96&#38;d=monsterid" medium="image">
			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/red-pill.jpg?w=300" medium="image">
			<media:title type="html">red pill? blue pill?</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/screen-shot-2010-07-13-at-5-28-56-pm.png?w=300" medium="image">
			<media:title type="html">constituents &#38; aficionados</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/paul-adams.png?w=300" medium="image">
			<media:title type="html">paul adams</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />

		<media:content url="http://farm5.static.flickr.com/4055/4340895593_f9e2a547a9_t.jpg" medium="image" />
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		<item>
		<title>Where is our industry going? #SocialMedia</title>
		<link>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/</link>
		<comments>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 21:21:12 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[higher purpose]]></category>
		<category><![CDATA[wayne sutton]]></category>
		<category><![CDATA[valeria maltoni]]></category>
		<category><![CDATA[mike fruchter]]></category>
		<category><![CDATA[thought leaders]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1464</guid>
		<description><![CDATA[When Michael Fruchter left for Pierson Grant in mid 09&#8242;, I thought &#8220;wow&#8230;. great opportunity good for him.&#8221; When a bit later late 09&#8242;, Wayne Sutton joined Twine Interactive (and may have left since), I started to think that things where changing and thought I&#8217;d better write a blog about this. I didn&#8217;t. Now Valeria [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1464&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/13/where-is-our-industry-going-socialmedia/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3105/2282265286_e7a23bbb5d_m.jpg" medium="image">
			<media:title type="html">morphing</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/screen-shot-2010-07-13-at-3-37-24-pm.png?w=300" medium="image">
			<media:title type="html">golden </media:title>
		</media:content>

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		<item>
		<title>Sparkling feedback on #wbc10 blog influence rank- The sequel</title>
		<link>http://extanz.com/2010/07/13/sparkling-feedback-on-wbc10-blog-influence-rank-the-sequel/</link>
		<comments>http://extanz.com/2010/07/13/sparkling-feedback-on-wbc10-blog-influence-rank-the-sequel/#comments</comments>
		<pubDate>Tue, 13 Jul 2010 15:36:26 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[corporate blogs]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[personal branding]]></category>
		<category><![CDATA[wbc]]></category>
		<category><![CDATA[wine blogs]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1456</guid>
		<description><![CDATA[A few weeks ago, we did a study trying to understand and measure the influence of those going to the Wine Blogger Conference. Mindful as we are of conversation and fully cognizant of the fact that as soon as you include some people in a list, you by definition, exclude some, we not only set [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1456&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/13/sparkling-feedback-on-wbc10-blog-influence-rank-the-sequel/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/07/screen-shot-2010-07-13-at-9-16-21-am.png" medium="image">
			<media:title type="html">Wala Wala Wine Bloggers' Conference</media:title>
		</media:content>

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	</item>
		<item>
		<title>A Baker&#8217;s Dozen of the Best Food Blogs</title>
		<link>http://extanz.com/2010/07/01/a-bakers-dozen-of-the-best-food-blogs/</link>
		<comments>http://extanz.com/2010/07/01/a-bakers-dozen-of-the-best-food-blogs/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 17:13:34 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Food]]></category>
		<category><![CDATA[101 cookbooks]]></category>
		<category><![CDATA[becks & posh]]></category>
		<category><![CDATA[best]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[chocolate & zucchini]]></category>
		<category><![CDATA[cream puffs in venice]]></category>
		<category><![CDATA[David Lebovitz]]></category>
		<category><![CDATA[delicious days]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[food blogging community]]></category>
		<category><![CDATA[food blogs]]></category>
		<category><![CDATA[joy the baker]]></category>
		<category><![CDATA[kalyns kitchen]]></category>
		<category><![CDATA[orangette]]></category>
		<category><![CDATA[pioneer woman]]></category>
		<category><![CDATA[recipes]]></category>
		<category><![CDATA[simply recipes]]></category>
		<category><![CDATA[smitten kitchen]]></category>
		<category><![CDATA[the amateur gourmet]]></category>
		<category><![CDATA[top list]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1444</guid>
		<description><![CDATA[The blogosphere has communities for just about every interest group: golf aficionados, animal lovers, wine enthusiasts….if you can name it, there’s at least a couple hundred related blogs about it.  Even understanding that there is an online place for everyone, there is one community so massive that it has garnered books, a movie and thousands [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1444&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/07/01/a-bakers-dozen-of-the-best-food-blogs/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
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			<media:title type="html">Laura</media:title>
		</media:content>

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			<media:title type="html">family dinner</media:title>
		</media:content>

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			<media:title type="html">camera</media:title>
		</media:content>

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			<media:title type="html">blogging</media:title>
		</media:content>

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			<media:title type="html">me</media:title>
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	</item>
		<item>
		<title>Under the Influence?? The 25 Most Influential Wine Bloggers going to Walla Walla #WBC10</title>
		<link>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/</link>
		<comments>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/#comments</comments>
		<pubDate>Wed, 23 Jun 2010 21:59:54 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogger]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twit]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[WBC10]]></category>
		<category><![CDATA[Wine Blogger Conference]]></category>
		<category><![CDATA[wine blogs]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1419</guid>
		<description><![CDATA[Around Extanz, we follow the wine blogging community with enthusiasm; both as amateur connoisseurs and with an interest in how wineries themselves are utilizing blogging and social media to build their brands. These blogs are alight with chatter about the upcoming Wine Bloggers Conference in Walla Walla, Washington this weekend and we expect wineries to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1419&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/06/23/under-the-influence-the-25-most-influential-wine-bloggers-going-to-walla-walla-wbc10/feed/</wfw:commentRss>
		<slash:comments>25</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
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			<media:title type="html">Pouring wine</media:title>
		</media:content>

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			<media:title type="html">Walla Walla</media:title>
		</media:content>

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			<media:title type="html">Wine Blogger Conference in Europe</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=100&#38;h=98" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>

		<media:content url="http://s7.addthis.com/static/btn/lg-share-en.gif" medium="image" />

		<media:content url="http://getsocialserver.files.wordpress.com/2010/04/gslk3.png" medium="image">
			<media:title type="html">Like This!</media:title>
		</media:content>
	</item>
		<item>
		<title>Slow food bloggers, Where art thou?</title>
		<link>http://extanz.com/2010/05/28/slow-food-bloggers-where-art-thou/</link>
		<comments>http://extanz.com/2010/05/28/slow-food-bloggers-where-art-thou/#comments</comments>
		<pubDate>Fri, 28 May 2010 15:22:06 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Food]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community supported agriculture]]></category>
		<category><![CDATA[green eco-friendly]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[local foods]]></category>
		<category><![CDATA[most influential]]></category>
		<category><![CDATA[slow food movement]]></category>
		<category><![CDATA[sustainable]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1397</guid>
		<description><![CDATA[Here at Extanz, we’ve cataloged thousands of food blogs and even contributed to a few ourselves. This particular sector of the blogging world is quite trendy – focusing on the hottest ingredients, techniques, restaurants etc. However, food bloggers seem to passing over an important trend (one even the First Lady is on board with) – [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1397&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/05/28/slow-food-bloggers-where-art-thou/feed/</wfw:commentRss>
		<slash:comments>6</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
		</media:content>

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			<media:title type="html">CSA produce</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/05/turtle.jpg?w=150" medium="image">
			<media:title type="html">turtle</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/05/localfood1.jpg?w=300" medium="image">
			<media:title type="html">local food</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/01/img_0209.jpg?w=61&#38;h=100" medium="image">
			<media:title type="html">Katie</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/04/gslk5.png" medium="image">
			<media:title type="html">Like This!</media:title>
		</media:content>

		<media:content url="http://getsocialserver.files.wordpress.com/2010/02/gsgb2.png" medium="image">
			<media:title type="html">Add to Google Buzz</media:title>
		</media:content>
	</item>
		<item>
		<title>Influence &amp; Industry, the many axes about building a community</title>
		<link>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/</link>
		<comments>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/#comments</comments>
		<pubDate>Thu, 13 May 2010 12:57:22 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Influence]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[communties]]></category>
		<category><![CDATA[cycling blog]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[micro journals]]></category>
		<category><![CDATA[new media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1372</guid>
		<description><![CDATA[Writing this blog on influence and taking the cycling industry as an example has been great. I was really impressed with the level of feedback from everyone which you can read on the blog or on LinkedIn. I feel that putting some clarity on the discussion which followed was important. It&#8217;s certainly applicable to other [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1372&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/05/13/influence-industry-the-many-axes-about-building-a-community/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Cloud and be funny if you can&#8230; for us living in the cloud</title>
		<link>http://extanz.com/2010/05/07/cloud-fail-and-be-funny-if-you-can-for-us-living-in-the-cloud/</link>
		<comments>http://extanz.com/2010/05/07/cloud-fail-and-be-funny-if-you-can-for-us-living-in-the-cloud/#comments</comments>
		<pubDate>Fri, 07 May 2010 18:05:17 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bit.ly]]></category>
		<category><![CDATA[cloud]]></category>
		<category><![CDATA[digg]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fail]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[funny]]></category>
		<category><![CDATA[google wave]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[linkedin]]></category>
		<category><![CDATA[plancast]]></category>
		<category><![CDATA[server outage]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[youtube]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1363</guid>
		<description><![CDATA[If like we do, you spend your time in the internet cloud 8+ hours every day, you probably have noticed or enraged &#8230; then probably laughed at those server errors. I want to extend some kudos to those good ones. If you have others, please submit them in the comment section and I&#8217;ll link back [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1363&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/05/07/cloud-fail-and-be-funny-if-you-can-for-us-living-in-the-cloud/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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		<item>
		<title>Social Media Rules: What Nestle Forgot</title>
		<link>http://extanz.com/2010/05/03/social-media-rules-what-nestle-forgot/</link>
		<comments>http://extanz.com/2010/05/03/social-media-rules-what-nestle-forgot/#comments</comments>
		<pubDate>Mon, 03 May 2010 19:24:57 +0000</pubDate>
		<dc:creator>Laura</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[social media policy]]></category>
		<category><![CDATA[Nestle]]></category>
		<category><![CDATA[Greenpeace video]]></category>
		<category><![CDATA[KitKat logo]]></category>
		<category><![CDATA[social media etiquette]]></category>
		<category><![CDATA[social media plans]]></category>
		<category><![CDATA[Facebook rules]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1329</guid>
		<description><![CDATA[People have become aware of media tricks and tactics. We’re so surrounded by them that it would be difficult not to catch on! My friends and I even play an informal game when we’re watching television shows of who can spot the largest number of probable product placements. While this may not seem like a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1329&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/05/03/social-media-rules-what-nestle-forgot/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
	
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			<media:title type="html">Laura</media:title>
		</media:content>

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			<media:title type="html">Screen shot 2010-04-29 at 11.48.09 AM</media:title>
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			<media:title type="html">Screen shot 2010-04-29 at 11.46.39 AM</media:title>
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			<media:title type="html">Screen shot 2010-04-06 at 1.54.56 PM</media:title>
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			<media:title type="html">Screen shot 2010-04-29 at 12.19.30 PM</media:title>
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			<media:title type="html">Screen shot 2010-04-29 at 11.52.09 AM</media:title>
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			<media:title type="html">Screen shot 2010-04-29 at 11.55.07 AM</media:title>
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		<media:content url="http://extanz.files.wordpress.com/2010/05/screen-shot-2010-04-29-at-11-52-40-am.png?w=300" medium="image">
			<media:title type="html">Screen shot 2010-04-29 at 11.52.40 AM</media:title>
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			<media:title type="html">Laura</media:title>
		</media:content>
	</item>
		<item>
		<title>Study: Top 50 of the most influential cycling blogs + Facebook and Twitter friends&#8230;</title>
		<link>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/</link>
		<comments>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 17:05:04 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[communities]]></category>
		<category><![CDATA[cycling]]></category>
		<category><![CDATA[cycling study]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[mountain biking]]></category>
		<category><![CDATA[resonance]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1307</guid>
		<description><![CDATA[&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;- Contact us for in-depth study and programs &#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8211; Influence is a complex subject. It may come from many different angles and platforms and changes constantly. As you probably know, one of my big passions is mountain biking (Photos, 4:50 Club). The Frenchness in me has little to do with it since I was only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1307&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/28/study-top-50-of-the-most-influential-cycling-blogs-facebook-and-twitter-friends/feed/</wfw:commentRss>
		<slash:comments>73</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

		<media:content url="http://docs.google.com/a/extanz.com/File?id=dd5wz52m_136gw6v3rdt_b" medium="image" />

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			<media:title type="html">Like This!</media:title>
		</media:content>

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		<item>
		<title>Social media marketing is dead, long live Resonance Marketing!</title>
		<link>http://extanz.com/2010/04/23/social-media-marketing-is-dead-long-live-resonance-marketing/</link>
		<comments>http://extanz.com/2010/04/23/social-media-marketing-is-dead-long-live-resonance-marketing/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 21:25:51 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[convergence]]></category>
		<category><![CDATA[resonance]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[trends]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1286</guid>
		<description><![CDATA[The last two weeks have seen the social world tip toward what the future holds. The following demonstrate to me that platforms are finally catching up with trying to solve the noise problem by moving to facilitate the resonance.  In physics, resonance is the tendency of a system to oscillate at larger amplitude at some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1286&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/23/social-media-marketing-is-dead-long-live-resonance-marketing/feed/</wfw:commentRss>
		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Socializing Media, can you stand the heat?</title>
		<link>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/</link>
		<comments>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/#comments</comments>
		<pubDate>Wed, 14 Apr 2010 23:45:18 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[best practices]]></category>
		<category><![CDATA[influence]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[pr agency]]></category>
		<category><![CDATA[social media agency]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[social media services]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1275</guid>
		<description><![CDATA[If you&#8217;ve started your own social media program, you&#8217;re ahead of millions of other companies. Kudos to you. But it&#8217;s a reflective path. The most recurrent question we get is  &#8220;what are the tools you recommend?&#8221; Give them a hammer &#8230; everything looks like a nail. Tell them &#8216;blogging&#8217; and they mostly melt. Whether you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1275&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/14/socializing-media-can-you-stand-the-heat/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>How&#8217;s that &#8216;feel-good-ometer&#8217; working for you this morning?</title>
		<link>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/</link>
		<comments>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:26:55 +0000</pubDate>
		<dc:creator>Yann Ropars</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[new media]]></category>
		<category><![CDATA[community marketing]]></category>
		<category><![CDATA[corporate culture]]></category>
		<category><![CDATA[media landscape]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1260</guid>
		<description><![CDATA[We&#8217;ve built an interesting new paradigm with our practice that has allowed some great customers to trust that we could guide them through this new world of conversation. We help them where they fail to think like media companies when they have all the tools available. I still feel that too many won&#8217;t stand up [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1260&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/13/hows-that-feel-good-ometer-working-for-you-this-morning/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Yann</media:title>
		</media:content>

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	</item>
		<item>
		<title>Ski Reports: I want them now, I want them useful, I want them right</title>
		<link>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/</link>
		<comments>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 14:25:36 +0000</pubDate>
		<dc:creator>Katie Van Sant</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[ski resorts]]></category>
		<category><![CDATA[ski snow report]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=1238</guid>
		<description><![CDATA[As the ski season winds down for 2009/2010, I had the chance to talk to two guys who are out there taking their passion for skiing and turning it into a business – all made possible by social media and mobile communication. If you use the SkiReport iPhone app, you have Jon Brelig to thank [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=1238&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2010/04/09/ski-reports-i-want-them-now-i-want-them-useful-i-want-them-right/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">kvansant</media:title>
		</media:content>

		<media:content url="http://extanz.files.wordpress.com/2010/04/powdersteamboat.jpg?w=150" medium="image">
			<media:title type="html">Powder day at Steamboat</media:title>
		</media:content>

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			<media:title type="html">Snowfall measurement</media:title>
		</media:content>

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			<media:title type="html">Noise!</media:title>
		</media:content>

		<media:content url="http://farm4.static.flickr.com/3399/3200299423_17a86369d9_m.jpg" medium="image">
			<media:title type="html">Pow!</media:title>
		</media:content>

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			<media:title type="html">Katie</media:title>
		</media:content>
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