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	<title>Extanz - PR 2.0 and Inbound Marketing &#187; Kirsten Broadfoot</title>
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		<title>Extanz - PR 2.0 and Inbound Marketing &#187; Kirsten Broadfoot</title>
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		<title>The importance of being visionary&#8230;and tribes&#8230;</title>
		<link>http://extanz.com/2009/01/21/the-importance-of-being-visionaryand-tribes/</link>
		<comments>http://extanz.com/2009/01/21/the-importance-of-being-visionaryand-tribes/#comments</comments>
		<pubDate>Wed, 21 Jan 2009 22:15:14 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Davids in a world of Goliaths]]></category>
		<category><![CDATA[dreamer]]></category>
		<category><![CDATA[failure]]></category>
		<category><![CDATA[forms of communication]]></category>
		<category><![CDATA[seer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[startup mentality]]></category>
		<category><![CDATA[startups]]></category>
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		<category><![CDATA[tribe]]></category>
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		<category><![CDATA[visioinaries]]></category>
		<category><![CDATA[vision]]></category>
		<category><![CDATA[visionary]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=593</guid>
		<description><![CDATA[Visionary &#8211; 1 : one whose ideas or projects are impractical : dreamer 2 : one who sees visions : seer 3 : one having unusual foresight and imagination. Recently a blog post by businesspundit detailed 25 visionaries who created empires from virtually nothing. There&#8217;s some interesting people in there &#8212; we now know them [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=593&subd=extanz&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>What&#8217;s the old Napster got to do with the new PR?</title>
		<link>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/</link>
		<comments>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/#comments</comments>
		<pubDate>Tue, 06 Jan 2009 04:32:00 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[conversations]]></category>
		<category><![CDATA[copyright]]></category>
		<category><![CDATA[copyrights]]></category>
		<category><![CDATA[disruptive innovation]]></category>
		<category><![CDATA[disruptive technology]]></category>
		<category><![CDATA[extanz]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[gen x y]]></category>
		<category><![CDATA[gen y]]></category>
		<category><![CDATA[information made powerful]]></category>
		<category><![CDATA[kazaa]]></category>
		<category><![CDATA[language]]></category>
		<category><![CDATA[napster]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participations]]></category>
		<category><![CDATA[peer to peer]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[public]]></category>
		<category><![CDATA[relations]]></category>
		<category><![CDATA[relationships]]></category>
		<category><![CDATA[shunryu sukuki]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.com/?p=586</guid>
		<description><![CDATA[As 2009 dawns here at Extanz we have been reflecting on  some of the simultaneously insightful and frustrating conversations we have had with folks recently around the notion of PR 2.0 and what counts as &#8220;success&#8221; in such a field. Now, we know we say we do PR 2.0 and the term sits heavily with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=586&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2009/01/06/whats-the-old-napster-got-to-do-with-the-new-pr/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<item>
		<title>I read your twit, therefore I [and you] exist.</title>
		<link>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/</link>
		<comments>http://extanz.com/2008/10/08/i-read-your-twit-therefore-i-and-you-exist/#comments</comments>
		<pubDate>Wed, 08 Oct 2008 02:34:27 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[cnn]]></category>
		<category><![CDATA[digital footprint]]></category>
		<category><![CDATA[google organic]]></category>
		<category><![CDATA[micro bloggging]]></category>
		<category><![CDATA[mothership]]></category>
		<category><![CDATA[obama]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[PR 2.0]]></category>
		<category><![CDATA[reciprocity]]></category>
		<category><![CDATA[reuters]]></category>
		<category><![CDATA[search ranking]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media branding]]></category>
		<category><![CDATA[tweet]]></category>
		<category><![CDATA[tweetdeck]]></category>
		<category><![CDATA[tweeter]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[xfn]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=398</guid>
		<description><![CDATA[Earlier this year, we wrote about whether to twit or not to twit and what that decision meant. As Twitter and the whole concept of nano blogging has started to take off, more questions have been raised about the particular &#8216;social media order&#8217; to which all these kinds of activities, like blogging, vlogging,  twitting etc [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=398&subd=extanz&ref=&feed=1" />]]></description>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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			<media:title type="html">TweetDeck</media:title>
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		<item>
		<title>Beware the list&#8230;</title>
		<link>http://extanz.com/2008/10/07/beware-the-list/</link>
		<comments>http://extanz.com/2008/10/07/beware-the-list/#comments</comments>
		<pubDate>Tue, 07 Oct 2008 02:41:33 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[critical literacy]]></category>
		<category><![CDATA[list]]></category>
		<category><![CDATA[RSS feed]]></category>
		<category><![CDATA[transparency]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=393</guid>
		<description><![CDATA[&#8220;Don&#8217;t judge a book by its cover&#8221; the saying goes&#8230;.. In the last few weeks, we have seen list after list of &#8216;top 50 social media sites&#8217;, &#8216;top 50 blogs&#8217;, &#8216;top 50 communities&#8217;, &#8216;top 50 new cool toys you need to play with and waste your time on&#8217;&#8230;&#8230; the list goes on and on&#8230;.we read [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=393&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/10/07/beware-the-list/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<item>
		<title>The medium is the message, (stupid).</title>
		<link>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/</link>
		<comments>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/#comments</comments>
		<pubDate>Tue, 09 Sep 2008 13:43:47 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[connection]]></category>
		<category><![CDATA[conversation]]></category>
		<category><![CDATA[internet marketing online]]></category>
		<category><![CDATA[Marshall McLuhan]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[P2P]]></category>
		<category><![CDATA[participation]]></category>
		<category><![CDATA[prosumer]]></category>
		<category><![CDATA[risk]]></category>
		<category><![CDATA[social change]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[social media optimization]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[viral marketing]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=330</guid>
		<description><![CDATA[Ah, yes, who remembers Marshall McLuhan and his famous statement in Understanding Media (1964)? In claiming that &#8220;the medium is the message&#8221; McLuhan expresses the sentiment that there is a symbiotic relationship by which the medium influences how the message is perceived, creating subtle change over time&#8230;. a medium affects the society in which it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=330&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/09/social-media-and-extanz-part-2-the-medium-is-the-message-stupid/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<item>
		<title>Social Media and Extanz &#8211; Together we rise</title>
		<link>http://extanz.com/2008/09/03/social-media-and-extanz-together-we-rise/</link>
		<comments>http://extanz.com/2008/09/03/social-media-and-extanz-together-we-rise/#comments</comments>
		<pubDate>Wed, 03 Sep 2008 21:37:28 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[active participation]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[conversational marketing]]></category>
		<category><![CDATA[good work]]></category>
		<category><![CDATA[prosumer]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=322</guid>
		<description><![CDATA[As someone intrigued by the ways in which individuals, communities, organizations and societies coordinate and communicate themselves, raising Extanz and the adoption of social media has provided much food for thought and opportunities for reflection. As someone deeply committed to the practice of good work and also intimately involved with the creation and continued growth [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=322&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/09/03/social-media-and-extanz-together-we-rise/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<item>
		<title>When will we get serious about virtual/web based/online conferencing?</title>
		<link>http://extanz.com/2008/07/08/when-will-we-get-serious-about-virtualweb-basedonline-conferencing/</link>
		<comments>http://extanz.com/2008/07/08/when-will-we-get-serious-about-virtualweb-basedonline-conferencing/#comments</comments>
		<pubDate>Tue, 08 Jul 2008 15:47:32 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[community]]></category>
		<category><![CDATA[Crowdvine]]></category>
		<category><![CDATA[Elluminate]]></category>
		<category><![CDATA[EventVue]]></category>
		<category><![CDATA[Icohere]]></category>
		<category><![CDATA[international conference]]></category>
		<category><![CDATA[Mike Wesch]]></category>
		<category><![CDATA[ning]]></category>
		<category><![CDATA[online conference]]></category>
		<category><![CDATA[virtual]]></category>
		<category><![CDATA[web 2.0]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=55</guid>
		<description><![CDATA[So for a couple of hours today I have been looking at conferences on Health 2.0 or Medicine 2.0 to attend this year as I want to go and see what&#8217;s out there, what kind of work people are doing, have great conversations etc&#8230;Aside from the cost of travel, the registration prices for these conferences [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=55&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/08/when-will-we-get-serious-about-virtualweb-basedonline-conferencing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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		<title>To Twit or Not to Twit&#8230;.</title>
		<link>http://extanz.com/2008/07/03/to-twit-or-not-to-twit/</link>
		<comments>http://extanz.com/2008/07/03/to-twit-or-not-to-twit/#comments</comments>
		<pubDate>Thu, 03 Jul 2008 03:40:25 +0000</pubDate>
		<dc:creator>Kirsten Broadfoot</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[web2.0]]></category>

		<guid isPermaLink="false">http://extanz.wordpress.com/?p=50</guid>
		<description><![CDATA[It&#8217;s easy to be inundated by social media&#8230;.as one radio commercial suggests about HD radios, sometimes you feel like you&#8217;re in a zombie movie, you know the one where you still can&#8217;t out run them even though they have no legs. If you&#8217;re old enough, you&#8217;ve probably flashed back to Michael Jackson&#8217;s Thriller video&#8230;yeah, you [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=extanz.com&blog=4103552&post=50&subd=extanz&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://extanz.com/2008/07/03/to-twit-or-not-to-twit/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Kirsten Broadfoot</media:title>
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