Extanz’ methodology and practice is applicable to most businesses (consumer space, B2B) and not-for-profit organizations. We also have clients in the health 2.0 and education industries.
Our successes come from the empathic approach we take to our work, our systemic thinking and methodology driven practice. If you see us as Facebook and Twitter managers, please look further. The era of social media cowboys is over. We deliver a complex set of integrated services under the umbrella of PR 2.0 and Inbound Marketing services to produce tangible and measurable value for organizations. Our partnering organizations must be ready to take a cultural journey with us and their constituents. Please be in touch to actually get a taste of it.
Here is the core team:
Yann Ropars - yann [at] extanz.com - Phone: (970) 414-0003
Principal, Yann has 12 years of experience in marketing, business development and sales. After working on 3 continents in the corporate environment, Yann has concentrated his efforts in the entrepreneurial space where he has learned first hand about setting things up from scratch!He jumped into the social media environment with the Enthusiast Group in 2006 when working with thought leaders like Derek Scruggs and Steve Outing. Yann holds an MBA from Universiteit Hasselt (Belgium) in conjunction with the University of Colorado at Denver. He is also known for his photography and love of mountain biking.
Kirsten Broadfoot - kirsti [at] extanz.com
Kirsten Broadfoot has worked in New Zealand, Australia, the UK, Japan and the US across manufacturing, consultancy, hospitality and education industries. For the last decade, she has been working with new technologies in the education and health arenas, focusing specifically on the creation of ‘third spaces’ through technology to encourage greater access to resources for diverse populations. Kirsti has created and coordinates two online communities — the Good Work Circle, and COMMUNEcation. She has written numerous conference papers and academic articles as well as freelance essays, receiving her PhD in Communication from the University of Colorado at Boulder in 2003. Kirsti is also an avid NIA, yoga and pilates participant.
Katie Van Sant – katie [at] extanz.com
Katie leads account management and community engagement. She came to Extanz after playing a central role in the growth of one of the leading green franchisors where she oversaw social media and online marketing, partnership development & sustainability. Prior to that, she worked on website development and climate change policy at the United Nations. Katie holds an M.S. in environmental policy from Bard College and a B.A. in political science. When not building online communities, you’ll find Katie on the ski slopes, with a fly line in the water or cooking up a feast.
Laura Crum - laura [at] extanz.com
Laura leads the PR 2.0 practice and conducts audience research and blogging as well. A background in Organizational Communication, a passion for writing and a real interest in online life created a straight path to social media. She is intrigued by the movement and possibilities that have only begun to be discovered. Laura’s interested in the ways people manage online communication and identity, with a particular interest in the food blogging community. She earned her Master’s in Communication Studies from Colorado State University and her bachelor’s in Speech Communication from Texas A&M University. In her spare time, Laura enjoys playing club sports, working on building and expanding new skills like cooking and sharpshooting, and keeping up with her family and friends.
Learn more about our services here.
What is Extanz and what does our name mean?:
The name Extanz ( a phonetic version of the word ‘exstans’) comes from the latin ‘exstare’ (its present participle to be precise and test your knowledge of English grammar) and means to ‘stand out’ or ‘project’. And that is what we do. We help you use social media to enable your organization to stand out for and from others. Social media is a way of projecting who you are and what you do, enabling a third space for all those connected to you.
Where is Extanz?:
Right here. Where you are. Or where you want/need to be. For those of us who still feel the need for a ‘carbon’ place of being, Extanz LLC ‘world headquarters’ is based out of Fort Collins, Colorado, USA. Yep. WORLD Headquarters. In Fort Collins, Colorado, recently voted second most livable small city in the US.
