Around Extanz, we follow the wine blogging community with enthusiasm; both as amateur connoisseurs and with an interest in how wineries themselves are utilizing blogging and social media to build their brands. These blogs are alight with chatter about the upcoming Wine Bloggers Conference in Walla Walla, Washington this weekend and we expect wineries to be paying attention to the blogging advice and social media guidance that comes out of this weekend’s many sessions and panels. Are you going to the Wine Bloggers Conference? Think you know who the most influential bloggers in attendance are? Our results may surprise you.
In Walla Walla, experts will be discussing how to increase the quality, visibility and influence of your wine blog, whether you’re someone with strong opinions on wine quality or you’re a winery looking to increase your brand awareness and customer base. There are a couple of basics for wineries to keep in mind that we imagine (or hope) you’ll hear over and over this weekend that will make your blog worth reading, a blog that people return to week after week, and a blog that other influencers take note of.
- Write for your audience. This may seem simple, but have you really looked at who your target audience is and considered what they would find useful, informative & entertaining?
- Focus outward. Simply writing about you or your business or your product does not good content make.
- Network and link it up. Get your blog out there, in front of the influencers and people to whom it would be interesting. This is where the use of social media can come in very handy.
So how do the conference experts that will be giving you insider knowledge to accomplish the above must-dos rank in the social media sphere? Let’s find out …
At Extanz we study influence, so we studied how the bloggers present in Walla Walla this year rank among each other in terms of influence (measured by in-links). We removed blogs that qualified as online magazines with multiple writers (Palate Press, Wine Business, Washington State Beer and Wine, and Mutineer Magazine) from the list so as to only rank independent bloggers. We also looked at their presence on Facebook and Twitter – not to gauge influence, but to get an idea of what social media tools influencers are finding useful. As we saw in the cycling community, Twitter is the social network of choice for wine bloggers as well.
Are the big names at the conference the top influencers of the wine blog community? Here are the Top 25 bloggers (of the 180 in attendance):
Here are some questions for you:
- What do you think of the results?
- Which wine blogger(s) would you like to have been present at Walla Walla?
- Regardless of ranking, who are you most looking forward to meeting or learning from this weekend?
SEE the follow up blog: http://extanz.com/2010/07/13/sparkling-feedback-on-wbc10-blog-influence-rank-the-sequel