——> 2011 Updated list –> here ——
Influence is a complex subject. It may come from many different angles and platforms and changes constantly. As you probably know, one of my big passions is mountain biking (Photos, 4:50 Club). The Frenchness in me has little to do with it since I was only playing golf back when I was living in France… I know, living in Colorado has turned things upside down and probably for the better :)
Anyhow, we are always and increasingly measuring influence for our clients and I thought I’d give a run down of what the cycling industry looks like from an influence point of view. I extracted 50 of the most influential sources of information from a larger pool. Ranking method: in-links between each other in the pool only. While they have influence, I removed pro-mags (e.g. VeloNews or CycloCross Mag) and stores like (CompetitiveCyclist or UltraRob). I also looked at Facebook and Twitter for corresponding influence there. To my point earlier, influence is not a one way street but a complex system of resonance which may lead readers and consumers to think and act accordingly. Influencers not only influence the masses but also influence each other throughout the social media sphere. Have I missed any of the top 50 you think should be on this list? Please let me know in the comment section below.
You know, 5 years ago, just looking at a blog list may have been enough. It’s not anymore. I could have spent many more hours on other networks such as YouTube, Flickr…. but looking at Facebook and Twitter gives an additional spin on the original ranking.
Here are a few observations:
- Obviously some very influential bloggers are still ignoring the 400 million Facebook user pool. Only 20 out of 50 have a Facebook Page. It makes somewhat sense as many for those blogs are run by individuals and it poses some personal vs business brand questions.
- Twitter is a lot more commonly used (37 out of 50) by bloggers as a method of discussion or republishing of their news rather than Facebook.
- Clearly most big bloggers don’t follow back much e.g Bike Snob NYC’s ratio of 5k followers for 35 following. I can only assume that they find their news through other methods.
- As much as there is a vast quantity of cycling blogs, these are clearly of a professional grade (I removed pro mags).
- ~10% of ladies in the top 50. But that 10 percent clearly have a lot more esthetically pleasing sites :)
I also want to thank Andreas from London Cyclist Blog which I discovered through this research. Even though I seem to have come up with different results it was most helpful to learn from him and discover twitter handles.
And now for the drum-roll…the list moving from most influential to least (inlinks only)
Now as we can see, if we look through the Facebook “Like” lenses, Bikerumor would have been ahead of the, Urban Velo, League of American Bicyclist (an org, not a individual) and Bike Hugger when it comes to influence on this network. In a similar fashion, on Twitter, Fat Cyclist would have been ahead of Bike Snob NYC and BikeHugger if we only looked at the number of followers (debatable again).
What doesn’t this study talk about? It’s a ranking and therefore it fails to understand the 3 dimensions of influence: Trust per topic, Real-Time vs Long Tail, Resonance across mediums.
But it’s a start. I’ll certainly study more of this amazing world of influence in cycling over the upcoming season and would love your feedback and thoughts.
READ the follow up blog: Influence & Industry, the many axes about building a community
Follow the cycling list on twitter: http://twitter.com/list/yannr/cycling
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