Thank you very much for your respond. Do you mind sharing the links or names to/for those 37 ski resorts in NorthAmerica? Did you create some sort of powerpoint slide deck? I would be happy to build on that, cause I am writing on a new article for my blog where I look at new opportunities for ski resort websites as they are “left behind” a little bit due to facebook, twitter, apps and such.

Thanks

PS Are you on Twitter?

–
Marc-Oliver Gern . LOVING MOUNTAINS!
http://marcoliver.tumblr.com
http://blog.flip-digital.com
http://twitter.com/HelloMarcOliver
Cell: +1 604-902-1196
(Vancouver/Whistler, BC, Canada)

Thanks for the study… it has helped me prioritize the resorts that I am targeting in the promotion of my very recently launched site at http://www.snowtweeters.com.

It seems that any measure of social media usage at a given resort should include the tweeted information by resort area businesses. I’ve however discovered so far that few resort area businesses are using Twitter to promote themselves. That is, the main objective of my site is to increase the quantity and quality of resort-specific tweets, which I hoped would include more than from the resort itself. Btw, it also includes a “meet-tweets” service that makes it easy to connect with other skiers/riders who are already planning on being at a given resort on the same day (to meet someone new).

Thanks again for the information.

Jeff

There are some smaller resorts doing great things as well and we’ll be looking at their activities.

Could you tell us a little bit more how you did the measurement, what tools you used and what methods?

Thanks

Based on all the innovative ways resorts are using social media to engage their community, we’ll be having many more conversations about all the great tools out there (like Steamboat’s helmet cams Big Sky’s BSPN – Big Sky Powder Network). James – maybe I’ll see you on the slopes!

This short and preliminary study is certainly a partial view of what the total ‘online activity’ of those brands represent, nevertheless it one interesting view of how the different resort have adopted the ‘main’ social media platforms to engage with their community and the outside. Forums were the pre-existing platforms and the Ning community set up by Steamboat sounds promising.

The idea behind this post is to look at those from an inbound marketing perspective; forums cater to existing communities but would not offer a great avenue to inbound-lead generation like Facebook, Twitter…etc.

We’d love to interview you guys if you’re available for upcoming posts! Be in touch. yann @ extanz.com 970-222-6891