http://extanz.com/2009/11/19/is-your-social-media-strategy-c-u-t-e/ Harnessing social & new media to amplify your brand, sustain your community and make you stand out from the rest! Wed, 21 Jul 2010 21:42:51 +0000 hourly 1 http://wordpress.com/ http://extanz.com/2009/11/19/is-your-social-media-strategy-c-u-t-e/#comment-227 10 Social Media benchmarks, what are your plans for 2010? « Extanz – Social Media Marketing and PR 2.0 Tue, 01 Dec 2009 15:38:55 +0000 http://extanz.com/?p=1141#comment-227 [...] - Activation: Brand activation or community activation is better if social media is community supported. Brands aren’t all born equal (not every brand has the cool factor) but if a brand is in business, they already add value and activating a community should take different angles. If your brand is boring or your subjects are IP protected, make a lateral move and focus and look for common themes in your client’s interest. Activation is grounded in what I call the CUTE factor. [...] [...] – Activation: Brand activation or community activation is better if social media is community supported. Brands aren’t all born equal (not every brand has the cool factor) but if a brand is in business, they already add value and activating a community should take different angles. If your brand is boring or your subjects are IP protected, make a lateral move and focus and look for common themes in your client’s interest. Activation is grounded in what I call the CUTE factor. [...]

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