Comments on: 5 Big Fat Social Media Trends

By: Yann Ropars

Yann Ropars — Fri, 13 Nov 2009 16:59:59 +0000

I like your reference to ‘common ground’ Laura. The whom activate the creation is a delicate balance between the constituents surrounding the brand…

By: Yann Ropars

Yann Ropars — Fri, 13 Nov 2009 16:56:45 +0000

Gretchen, understand PR and marketing as conversations and acting as so is a paradigm shift, isn’t it? We’ve all experience the power of sharing in real life or online… Organizations are born out of the vision of their founders who had to release control to grow. To thrive, companies should engage into conversation through the eyes of their constituents.

By: Laura

Laura — Fri, 13 Nov 2009 05:40:17 +0000

Social Media is more than just a collaboration between the corporation and the consumer; it’s a creation. Social media allows for the invention and exploration of common ground where these conversations can occur.

By: Yann Ropars

Yann Ropars — Fri, 13 Nov 2009 01:24:40 +0000

By: Yann Ropars

Yann Ropars — Fri, 13 Nov 2009 01:18:18 +0000

Dave, yes, conversation are healthy and it’s an awkward thing when companies have relied solely on messaging and product to differentiate themselves. They now need more than ever their community to innovate. ‘It takes a village’ they say… and the village will speak up anyway

By: RM - InBoundMarketingPR

RM - InBoundMarketingPR — Fri, 13 Nov 2009 01:08:57 +0000

Powerful posts showing once again why companies who get it and are themselves engaging with their customers/followers or have someone represent their “brand” are seeing more promising effects and ROI’s than companies who just don’t get it or aren’t actively “conversing”.

Thanks for the post!

By: Gretchen Jameson

Gretchen Jameson — Thu, 12 Nov 2009 17:23:25 +0000

This comment: “A brand has to look at its employees and partners as much as it looks at its customers. Grow them and they’ll grow you,” resonates for me. And it requires companies and communicators to loosen the message control. What I like about that is that it spurs us toward understanding PR and communications as CONVERSATION as opposed to messaging. When I think of my co-workers and partners as engaged in conversation with my brand, I am more open to “letting” them talk (in fact, I probably don’t even perceive it as me allowing them … I am just talking with them). When I am focused on messaging – that’s when I (we) become hyper focused on control. It’s important to own the message, sure — but it’s more powerful still to share the message.

By: dave

dave — Thu, 12 Nov 2009 16:13:44 +0000

Yes! Conversion absolutely lies in the conversation, and nowhere is that more important than on the pages of the target audiences’ social sphere – the brand fan page, the microblog, the brand’s own website, etc. Brand experience is built, conversation erupts, healthy brand interaction strengthens bonds and ultimately that singular sales conversion is just one positive effect.