Comments on: Should We Re-Think the Lead Generation Funnel? http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/ Wed, 07 Sep 2011 20:15:59 +0000 hourly 1 http://wordpress.com/ By: Harold Jarche » Flipping the technology transfer funnel http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comment-530 Fri, 30 Jul 2010 12:25:26 +0000 http://extanz.com/?p=1110#comment-530 [...] The image was linked to a blog post that asks if the prevalence of social media require us to re-think the lead generation funnel. It seems that network effects have flipped some of our older industrial [...]

]]> By: Christopher P Korody http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comment-233 Tue, 15 Dec 2009 19:39:39 +0000 http://extanz.com/?p=1110#comment-233 The new language about a consumer “buying cycle” as opposed to a corporate “sales cycle” is really resonating with me. In the language of the dot.bomb days, that is a fundamental paradigm shift. Heady stuff.

Yes, I agree, its definitely not one size fits all.

I am conducting a survey right now and one of things I am looking at is which social media tactics are being applied to each step of the funnel. Please participate: http://bit.ly/6wQhzi

I also think the sales cycle and the product/service type and price will end up having a lot to do with what combinations of tactics will make the most sense.

It will take some deft balancing for sure.

]]> By: Yann Ropars http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comment-206 Fri, 30 Oct 2009 04:11:48 +0000 http://extanz.com/?p=1110#comment-206 Yes, bottom up or start with their core customers. A brand will usually have a core group of customers (on email or direct mail list) to start with. A brand’s community could be visualized as concentric circles: employee, partners (up stream), channel partners, direct customers, indirect customers…and so on. The messaging/engagement strategy to this audience should focus on empowering this community and give them reasons to reconnect with the brand and support each other. The social media funnel should grow from the core. Influencers of this industry are more remote to the core but should be part of the engagement strategy…

]]> By: ecairn http://extanz.com/2009/10/23/should-we-re-think-the-lead-generation-funnel/#comment-205 Fri, 30 Oct 2009 03:13:51 +0000 http://extanz.com/?p=1110#comment-205 Excellent,

This also mean people have to build their funnel bottom up i.e find the one that are “in target” and grow from there and not take everyone and filter down.

Best

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