Just ran into this really cool tool to represent once more, your “social media destination”!
Keywords matter because what you write about is being searched for by many people…. OR NOT – If you have a blog, just plug-in your URL into http://wordle.net and see what comes up – I’m still thinking about how best to use this for our clients but at least it’s very cool!
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If you’re looking at tools that can support social media analysis, Wordle provides a quick visually compelling picture. But (shameless pitch coming) you might also consider using an online system that allows you to dive quite a bit deeper in understanding what opinions are being socialized on the web with something like The Customer Insight Portal (www.thecustomerinsightportal.com).